As you find yourself back at work after your summer break, it’s time to think about reviewing your 2019 Oracle Eloqua campaign performance, planning for 2020 & to look at ways to automate more with Oracle Eloqua.

Let your data reveal some magic

Eloqua users have access to a huge amount of analytical data to help review campaign performance. Eloqua Insight and Eloqua Dashboards, used well, can help you identify high performing campaigns and those campaigns that require a little optimising.

Configuring your Eloqua Dashboards

We covered this topic in the November 2019 Eloqua User Group. Given the number of questions we received following the webinar, we’ll revisit this topic in January.

We’ll show you how to configure your Eloqua Dashboards so you can review campaign data based on parameters that make sense to your business.

Why cover Apps?

You have hundreds of Apps to help you get more from Eloqua. We’ll focus on a few apps that help save time, cleanse data and help you automate more.

Eloqua Release 20A – Due mid-February 2020

At the time of this blog being posted, details were not available for Eloqua Release 20A. We hope to have specifics available in time for the 28th January webinar.

Register for the Eloqua User Group today.

What’s on the agenda for January?

  • Campaign performance & analysis using Insight & Dashboards
  • Exploring Eloqua Apps to help save time
  • Time-saving techniques, more automation
  • Oracle Marketing Cloud Eloqua Updates & 20A Release information.

Date: Tuesday 28 January 2020
Time: 11:00am – 12:00pm AEDT 

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Take a moment to read through some of these marketing & strategy related articles.

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Two books that stood out for me in 2019

I came across these two books in 2019. I met Julian Guthrie in Las Vegas at an Oracle event. Alpha Girls is an essential read for anyone in business looking to build an inclusive work environment. 

Martin Ford’s book is timely for all of us working with marketing technology. When I saw it on a CEO’s reading list, I thought I should probably also take a look. It was a worthwhile investment of my time.

About Alpha Girls.

Silicon Valley has long been at the forefront of innovation, but it is renowned for its archaic sexist culture. ALPHA GIRLS is the inspiring story of how a group of talented women have achieved success in a tech world run by ‘bro-grammers’ through sheer grit and determination.

‘ALPHA GIRLS will be a story to make you laugh and cry. It will inspire and infuriate you. It will be a must-read for women of all ages.’

Arianna Huffington


For all its trailblazing, world-shaping innovation, Silicon Valley has long been a mysterious, male-dominated world and, at its worst, a toxic environment in which to be a woman. Recent exposes have revealed sexist ‘bro-cultures’ at top tech companies, ranging from sexual harassment lawsuits in which women are routinely excluded from all-male ski trips to the partner at a leading VC firm who, when asked by a reporter whether there were talented females candidates on the job market, replied ‘we’re not prepared to lower our standards.’

How is it possible that a community with such forward-looking technology, could take such a backward approach to gender relations?

About Architects of Intelligence.

Architects of Intelligence contains a series of in-depth, one-to-one interviews where New York Times bestselling author, Martin Ford, uncovers the truth behind these questions from some of the brightest minds in the Artificial Intelligence community.

Martin has wide-ranging conversations with twenty-three of the world’s foremost researchers and entrepreneurs working in AI and robotics: Demis Hassabis (DeepMind), Ray Kurzweil (Google), Geoffrey Hinton (Univ. of Toronto and Google), Rodney Brooks (Rethink Robotics), Yann LeCun (FaceBook) , Fei-Fei Li (Stanford and Google), Yoshua Bengio (Univ. of Montreal), Andrew Ng (AI Fund), Daphne Koller (Stanford), Stuart Russell (UC Berkeley), Nick Bostrom (Univ. of Oxford), Barbara Grosz (Harvard), David Ferrucci (Elemental Cognition), James Manyika (McKinsey), Judea Pearl (UCLA), Josh Tenenbaum (MIT), Rana el Kaliouby (Affectiva), Daniela Rus (MIT), Jeff Dean (Google), Cynthia Breazeal (MIT), Oren Etzioni (Allen Institute for AI), Gary Marcus (NYU), and Bryan Johnson (Kernel).

Martin Ford is a prominent futurist, and author of Financial Times Business Book of the Year, Rise of the Robots. He speaks at conferences and companies around the world on what AI and automation might mean for the future.

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