Deeper engagement, smarter insights, better results.
ON24 Webinars + Marketing Automation
As well as all the benefits of the ON24 webinar delivery platform, ON24 integrates out-of-the-box with your marketing automation platform to deliver a broad range of benefits:
Deliver a more seamless webinar experience:
- Enable pre-registered event attendees to click-through directly to their event
- Understand the length of attendance
- Understand what attendees engaged with during the webinar from polls to downloads
Use engagement data and smart profiling to:
- Identify buying stage and persona
- Drive event reminders, and post-event campaign management
- Further personalise your event and other campaigns
- Improve preference management and compliance
On24 & Eloqua client achieves 90% lead pool growth*
“With traditional marketing tactics no longer viable, the University of Auckland had to adapt to a digital-first marketing model to reassure existing students and secure the intake for 2021.”
“The online experience provided a personalised experience for people engaging with the platform and allowed data capture that provided better understanding of customer behaviour.”
Dianne Head
Director of Communications and Marketing
The University of Auckland, New Zealand
Hero photo by Andrew Neel on Unsplash