Oracle Eloqua
Oracle’s Marketing Cloud is the world’s only true Cross-Channel Marketing Solution. With Eloqua and Responsys, your Marketing Automation needs are covered. With the addition of Social Relationship Management, Content Marketing, and BlueKai Data Management Platform, you have everything you need to drive a unique CX (Customer Experience).
Why Eloqua?
The decision to invest in a Marketing Automation solution like Eloqua must be backed with a key business requirement. In our experience, that requirement is driven by a need to deliver a unique customer experience. The five tenets of Modern Marketing, listed below, are a starting point to help you deliver a unique customer experience.
The 5 Tenets of Modern Marketing
Targeting
Get a more complete picture of prospects to improve messaging, engagement, and offer timing with personalisation
Content Alignment
Capture data at each interaction from online behaviour such as website visits, downloads, social networks, and searches
Oracle Marketing Cloud Eloqua Profiler
Provide sales with a common tool that aligns marketing and CRM information to generate real-time sales actions
Engagement
Create campaigns in days not weeks using an easy-to-use drag-and-drop interface without writing any code or HTML
Lead Capture
Access leads from LinkedIn and Facebook on the Eloqua Campaign Canvas via free apps allowing you to easily engage with leads based on the enquiry type
Oracle Marketing Cloud Social Suite
Curate content from your prospect’s trusted networks and tie social activities to leads, pipeline, and even revenue
Conversion
Align marketing and sales processes to boost revenue performance using profiles, content, and engagement
Enable sales using pre-populated templates with consistent branded content they can use to nurture and close deals.
Analysis
Marketing ROI
Measure marketing return on investment and report on performance from major initiatives to individual campaigns
Benchmarking
Measure yourself against other leading Modern Marketers using comprehensive industry benchmarking
Measure everything from email campaign performance to web traffic with dashboards and closed-loop reporting tools
Rich Analysis via Dashboards
Eloqua’s visually appealing and engaging dashboards help you keep your finger on the pulse, helping you know what’s working and where improvements could be made.
Technology
Systems Unification
All technologies are aligned to impact to the buyer, productivity and revenue. With multiple systems integrated, you will deliver a cohesive customer experience
Data Driven Decisions
Your organisation can take advantage of connected systems via API‘s. A Data mart can support your marketing objectives.
Diverse Connectivity
Your Marketing Automation platform is at the heart of a Cloud-based technology solution delivering superior insight to all members of your organisation. Data is no longer siloed within Marketing, it’s accessible to the organisation as a whole.
Additional Oracle Marketing Cloud Solutions
Oracle Responsys Email Marketing
Oracle Content Marketing
Oracle Data Management Platform
Additional Oracle Cloud Solutions
Oracle Service Cloud
Delight your customers with Service Cloud. Differentiate your brand by developing lasting, profitable relationships with unified web, social, and contact centre experiences.
Oracle Engagement Cloud
Oracle delivers a unified sales and service experience with Oracle Engagement Cloud allowing you to support high-touch and high-value accounts using Engagement Cloud’s sales and service capabilities.
Oracle Social Cloud
Engage on what is important to your consumers. Shift to a new type of customer relationship by listening to what customers are saying with the industry’s leading social engagement and monitoring platform.
Oracle Data Cloud
Reach the audiences that matter most to your business. Oracle Data Cloud creates true cross-channel consumer understanding, so you know more about who your customers are, what they do, where they go, and what they buy.
Marketing Automation Simplified – a great starting point for anyone exploring Marketing Automation.
More marketers are implementing marketing automation to maximise the value of their data, improve engagements, and effectively measure effectiveness. While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
