Oracle Eloqua
Oracle CX Marketing is the world’s only true Cross-Channel Marketing Solution. With Eloqua and Responsys, your Marketing Automation needs are covered. With the addition of Content Marketing and Oracle Data Management Platform (formerly BlueKai Data), you have everything you need to drive a unique CX (Customer Experience).
Why Eloqua?
The decision to invest in a Marketing Automation solution like Eloqua must be backed with a key business requirement. In our experience, that requirement is driven by a need to deliver a unique customer experience.
The five tenets of Modern Marketing, listed below, are a starting point to help you deliver a unique customer experience.
The 5 Tenets of Modern Marketing
Targeting
Get a more complete picture of prospects to improve messaging, engagement, and offer timing with personalisation
Content Alignment
Capture data at each interaction from online behaviour such as website visits, downloads, social networks, and searches
Oracle CX Marketing Eloqua Profiler
Provide sales with a common tool that aligns marketing and CRM information to generate real-time sales actions
Engagement
Create campaigns in days not weeks using an easy-to-use drag-and-drop interface without writing any code or HTML
Lead Capture
Access leads from LinkedIn and Facebook on the Eloqua Campaign Canvas via free apps allowing you to easily engage with leads based on the enquiry type
Oracle Marketing Cloud Social Suite
Curate content from your prospect’s trusted networks and tie social activities to leads, pipeline, and even revenue
Conversion
Align marketing and sales processes to boost revenue performance using profiles, content, and engagement
Oracle CX Marketing Eloqua Engage
Enable sales using pre-populated templates with consistent branded content they can use to nurture and close deals.
Analysis
Marketing ROI
Measure marketing return on investment and report on performance from major initiatives to individual campaigns
Benchmarking
Measure yourself against other leading Modern Marketers using comprehensive industry benchmarking
Measure everything from email campaign performance to web traffic with dashboards and closed-loop reporting tools
Rich Analysis via Dashboards
Eloqua’s visually appealing and engaging dashboards help you keep your finger on the pulse, helping you know what’s working and where improvements could be made.
Technology
Systems Unification
All technologies are aligned to impact to the buyer, productivity and revenue. With multiple systems integrated, you will deliver a cohesive customer experience
Data Driven Decisions
Your organisation can take advantage of connected systems via API‘s. A Data mart can support your marketing objectives.
Diverse Connectivity
Your Marketing Automation platform is at the heart of a Cloud-based technology solution delivering superior insight to all members of your organisation. Data is no longer siloed within Marketing, it’s accessible to the organisation as a whole.
Additional Oracle CX Marketing Solutions
Oracle CX Marketing Responsys
Oracle Data Management Platform
Additional Oracle Solutions
Oracle CX Service
Deliver service through any channel at any time, while balancing automation with high-value customer engagement.
Oracle CX Service (part of Oracle Cloud CX) offers solutions for B2C, B2B, and field service to help your business exceed customer expectations.
Oracle CX Sales CRM
Build a more responsive and resilient sales organisation. Oracle CX Sales (part of Oracle Cloud CX) enables leaders to set their teams up for success with big-picture data and helps sellers master buyer signals with complete intelligence and guided experiences.
Oracle Data Cloud
Oracle Data Cloud combines the leading technologies and talent from Oracle’s acquisitions of AddThis, BlueKai, Crosswise, Datalogix, Grapeshot, and Moat to help digital advertising companies drive better business outcomes across more than 100 countries.
When it comes to audience planning, brand safety, fraud protection, contextual relevance, viewability confirmation, and ROI measurement, we help you protect your ad spend, reach the right people, and measure the impact of your campaigns.
Marketing Automation Simplified – a great starting point for anyone exploring Marketing Automation.
More marketers are implementing marketing automation to maximise the value of their data, improve engagements, and effectively measure effectiveness.
While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
Marketing Cube is proud to be an…
