Oracle Eloqua
Oracle’s Marketing Cloud is the world’s only true Cross-Channel Marketing Solution. With Eloqua and Responsys, your Marketing Automation needs are covered. With the addition of Social Relationship Management, Content Marketing, and BlueKai Data Management Platform, you have everything you need to drive a unique CX (Customer Experience).
Why Eloqua?
The decision to invest in a Marketing Automation solution like Eloqua must be backed with a key business requirement. In our experience, that requirement is driven by a need to deliver a unique customer experience. The five tenets of Modern Marketing, listed below, are a starting point to help you deliver a unique customer experience.
The 5 Tenets of Modern Marketing
Targeting
Get a more complete picture of prospects to improve messaging, engagement, and offer timing with personalisation
Content Alignment
Capture data at each interaction from online behaviour such as website visits, downloads, social networks, and searches
Oracle Marketing Cloud Eloqua Profiler
Provide sales with a common tool that aligns marketing and CRM information to generate real-time sales actions
Engagement
Create campaigns in days not weeks using an easy-to-use drag-and-drop interface without writing any code or HTML
Map a prospect’s online behaviour to display ad versions to individually target and personalise to the recipient
Oracle Marketing Cloud Social Suite
Curate content from your prospect’s trusted networks and tie social activities to leads, pipeline, and even revenue
Conversion
Align marketing and sales processes to boost revenue performance using profiles, content, and engagement
Enable sales using pre-populated templates with consistent branded content they can use to nurture and close deals
Oracle Marketing Cloud Discover
Give sales an easy to understand, prioritised view of the most engaged prospects and accounts to increase lead generation quality
Analysis
Marketing ROI
Measure marketing return on investment and report on performance from major initiatives to individual campaigns
Benchmarking
Measure yourself against other leading Modern Marketers using comprehensive industry benchmarking
Measure everything from email campaign performance to web traffic with dashboards and closed-loop reporting tools
Rich Analysis via Dashboards
Eloqua’s visually appealing and engaging dashboards help you keep your finger on the pulse, helping you know what’s working and where improvements could be made.
Technology
Systems Unification
All technologies are aligned to impact to the buyer, productivity and revenue. With multiple systems integrated, you will deliver a cohesive customer experience
Data Driven Decisions
You organisation can take advantage of connected systems via API‘s. A Data mart can support your marketing objectives.
Diverse Connectivity
Your Marketing Automation platform is at the heart of a Cloud based technology solution delivering superior insight to all members of your organisation. Data is no longer siloed within Marketing, it’s accessible to the organisation as a whole.
Additional Oracle Marketing Cloud Solutions
Oracle Responsys Email Marketing
Oracle Content Marketing
Oracle Data Management Platform
Additional Oracle Cloud Solutions
Oracle Sales Cloud – CRM
Today’s sales team needs mobility, immediate access to the right information to provide accurate quotes for products or services. They need to be able to connect with peers via secure social networks and find the right people within the team who can help them close deals faster.
Whether they’re accessing this information via their smartphone, iPad or desktop, Oracle Sales Cloud is the essential tool for today’s modern salesperson.
Oracle Social Cloud
Oracle’s Social Cloud is a secure social platform for any size organisation. It provides a safe and secure way for the sales, marketing, finance and customer service teams to engage in the context of specific opportunities and campaigns.
Oracle Social Cloud can be accessed via a purpose-built iPad app, from the desktop or smartphone.
Marketing Automation Simplified – a great starting point for anyone exploring Marketing Automation.
More marketers are implementing marketing automation to maximise the value of their data, improve engagements, and effectively measure effectiveness.
While automation technology also helps companies become more data-driven to improve accountability, it can be challenging to understand how to make the most of its functionality.
