Workshop Module Breakdown
Each workshop is tailored to your needs. The following is an outline of a typical workshop.
The morning session begins with an overview of Eloqua and an introduction to Modern Marketing. Marketing Cube users will login to the platform and discover the various aspects of Eloqua.
We introduce participants to the concept of problem-based marketing and help them understand the benefits of moving their thinking from “email marketing” to “marketing automation”.
The afternoon is spent exploring two key functional areas of Eloqua. 1. Email and 2. The Campaign Canvas. Users will build emails, learn about the time saving aspects of templates, sending test emails and click-through reports.
We then talk through better campaign design and look at the best practice approach to delivering emails, reminders, reviewing who’s opened and who’s clicked through on emails.
Day 2 kicks off with a review of day 1 and we explore what’s coming up today. The morning session dives into contact management, segmentation, offers and creating engaging content.
We’ll explore personalisation, understanding Digital Body Language and how this can be used to deliver trigger based campaigns.
The afternoon session explores more around content marketing and helps users understand how to maximise current content. We then explore forms and publishing them to landing pages understanding a best practice approach to forms and how to minimise form abandonment.
The final part of the day brings all of the various components together on the Campaign Canvas and participants will learn how to launch their campaign and explore Eloqua INSIGHT and reporting.