Marketing Cube College

Eloqua Administrator Training

Learn More

Eloqua newbie training

Learn More

Workshops & Consulting

Why choose Marketing Cube?

Since 2007, Marketing Cube has been Australasia’s premium Oracle Eloqua Partner. 

Now, with a global reach to North America, Asia and Europe, we’re able to service clients from Germany, the US, Canada, UK, Norway and more.

We’ve sold, implemented, and provided technical support and marketing automation consulting services for Eloqua to many local and international companies. 

Our approach is very ‘hands-on’ and outcomes-based. 

Our workshops can be delivered via Zoom anywhere around the world or on-site in your office.

Talk to us today to achieve more while delivering a unique Customer Experience.

A range of interactive, engaging workshops designed for marketers, by marketers helping you create unique customer experiences.

A range of interactive, engaging workshops designed for marketers, by marketers helping you create unique customer experiences.
Enquire now
Strategic Services.

Eloqua 101 & Strategy

This two-day workshop delivers new users context, including marketing automation strategy and Eloqua end-user training. Attendees complete the two days with campaigns and assets complete.

Lead Nurturing 101

Nurturing takes many forms for Eloqua users. This one-day workshop provides a framework for defining your target audience and message, and then we build a multi-step campaign to deliver your nurturing campaign.

Lead Scoring 101

This one-day workshop brings the marketing and sales teams together. A facilitated discussion defines your ideal client profile, reaches an agreement on what a marketing-qualified lead looks like, and establishes an agreed-upon process for reporting.

Consulting Services

Our team of expert marketers brings a range of skills to help your organisation get the most from Eloqua and your overall strategic direction. Our consulting services will help you enhance your marketing automation success.

Eloqua 101 & Strategy

Onboard new users faster and use end-user
training combined with a marketing automation strategy.

Workshop Overview

This two-day workshop is designed to transform marketing users into Modern Marketers. It will focus on the Eloqua platform and the strategy associated with its rich functionality.

Each workshop is tailored to the audience and can be adjusted to ensure the best possible outcome for all attendees.

The workshop can be facilitated in two ways:

Option 1:     Day 1 – Modern Marketing Strategy

                     Day 2 – Eloqua End User Training

This option is suitable if you have a larger marketing team with clear lines of responsibility between groups. For example, one group builds campaigns within Eloqua, and the other develops the campaign strategy and copy.

Option 2:    2 Days – A blended approach

This option delivers Modern Marketing Strategy and Eloqua End User training in a combined format. For example, we review campaign effectiveness and apply what we learn during the end-user session.

Marketing v’s Marketing Automation

Email marketing is the constant repetition of sending emails to your contacts. There’s no evaluation of behaviour and little insight beyond open rates, click through and form completion.

Marketing Automation is the ability to engage with prospects and customers on their own terms through trigger-based marketing campaigns. People progress through the top of the funnel based on their engagement and digital behaviour.

Workshop Module Breakdown

Each workshop is tailored to your needs. The following is an outline of a typical workshop.

The morning session begins with an overview of Eloqua and an introduction to Modern Marketing. Your users will log in to the platform and discover the various aspects of Eloqua.

We introduce participants to problem-based marketing and help them understand the benefits of moving their thinking from “email marketing” to “marketing automation”.

The afternoon is spent exploring two critical functional areas of Eloqua: 1. Email and 2 Multi-Step Campaigns. Users will build emails, learn about the time-saving aspects of templates, send test emails, and create click-through reports.

We then discuss better campaign design, examine the best practice approach to delivering emails and reminders, and reviewing who opens and clicks through on emails.

Day 2 starts with a review of day 1, and we explore what’s coming up today. The morning session dives into contact management, segmentation, offers and creating engaging content.

We’ll explore personalisation, understanding Digital Body Language, and how this can be used to deliver trigger-based campaigns.

The afternoon session explores more content marketing and helps users understand how to maximise current content. We then explore and publish forms to landing pages, understanding a best practice approach to forms and how to minimise form abandonment.

The final part of the day brings the various components together on the Campaign Canvas. Participants will learn how to launch their campaign and explore Eloqua INSIGHT and reporting.

Workshop Logistics

PREREQUISITE
  • The marketing staff should have a login to Eloqua.
  • A pre-work assignment will be provided to registered participants.
LEARNING OUTCOMES
  • Understand the core functionality of Eloqua and be able to navigate the system.
  • Understand how to build a campaign with various components like email, landing pages
    and forms.
  • Be able to access and schedule campaign reports.
BUSINESS OUTCOMES
  • Attendees will leave the workshop having built a campaign.
ATTENDEES
  • This workshop is capped at ten attendees
  • Attendees must have access to Eloqua for the duration of the workshop.
DURATION
  • A facilitator-led 2-day face-to-face workshop.
  • This workshop can be delivered via Zoom. We can confirm the best format for your team.
Download Workshop Description

Lead Nurturing 101

Engage with people on their own terms.

Workshop Overview

The concept of nurturing is both a pre-sale and post-sale strategy. From a pre-sales point of view, Eloqua enables you to personalise each engagement for prospects and deliver an improved Customer Experience.

As buyer behaviour has changed, it’s now more critical than ever before for Modern Marketers to engage with prospects and customers on their terms.

Utilising Eloqua’s functionality, such as trigger-based marketing and lead scoring, marketers can deliver a range of assets to interested parties through a campaign designed to engage people and then score their digital behaviour.

Workshop Module Breakdown

  • Problem-based marketing
  • An ideal client
  • Nurturing who?
  • Segmentation
  • The offer
  • Personalisation
  • The message

Marketing v’s Marketing Automation

Email marketing is the constant repetition of sending emails to your contacts. There’s no evaluation of behaviour and little insight beyond open rates, click through and form completion.

Marketing Automation engages with prospects and customers on their terms through trigger-based marketing campaigns. People progress through the Top of Funnel based on their engagement and digital behaviour.

Download Workshop Description

Workshop Logistics

PREREQUISITE
  • The marketing staff should have a login to Eloqua.
  • Sales staff should be prospect facing.
LEARNING OUTCOMES
  • Understand how to execute a problem-based marketing lead nurturing campaign.
  • Understand the flow of the campaign best suited to your target segment.
BUSINESS OUTCOMES
  • Fully deployed* lead nurturing campaign for one target audience built in Eloqua.
ATTENDEES
  • This workshop is capped at 10 attendees in-person or via Zoom.
  • Attendees must have access to Eloqua for the duration of the workshop.
DURATION
  • 0.5 day (reduced format)
  • 1 day
  • 5 x 90-minute live Zoom sessions

*NOTE: 1-day workshop only and assumes a degree of pre-work has been completed i.e. artwork and content.

Lead Scoring 101

Deliver the right leads to sales at the right time.

Workshop Overview

As more companies understand the need for a clear Customer Experience (CX) strategy, lead scoring is one way to gain the insight needed to manage prospect and customer engagement better.

Lead Scoring empowers the Marketing team to nurture prospects with personalised campaigns and then deliver marketing-qualified leads to the sales team.

This means the sales team can focus on the right prospects at the right time and avoid endless phone calls from extensive lists of people who are no more than names, i.e. they have no relationship with Marketing Cube.

This workshop walks your team through a defined process to build a basic Eloqua lead scoring model.

Workshop Module Breakdown

  • Sales and marketing alignment
  • Your ideal client profile (ICP)
  • Segmentation
  • Fit/Profile v’s engagement
  • Criteria & weightings
  • No lead left behind
  • Reports & dashboards

Why Score Leads?

One of the biggest challenges in most organisations is defining what constitutes a “Lead” and understanding when it should be passed from Marketing to Sales.

Once you have a Lead Scoring model in place, sales and marketing can begin to understand and gain insight from the contacts presented as an “A1” lead. Through refinement and feedback Lead Scoring can become one of your organisations most powerful business processes.

Download Workshop Description

Workshop Logistics

PREREQUISITE
  • You should have been running Eloqua campaigns for at least 3-6 months.
  • You should at least have 3-4 active campaigns targeting prospects and customers.
LEARNING OUTCOMES
  • Understand how to build a basic Eloqua Lead Scoring model.
BUSINESS OUTCOMES
  • A defined and measurable lead scoring model to support the delivery of Marketing Qualified Leads to the Sales team.
ATTENDEES
  • This workshop is capped at ten attendees
  • Attendees must have access to Eloqua for the duration of the workshop.
DURATION
  • 1 day
  • 5 x 90-minute live Zoom sessions

Marketing Automation Consulting

Delivering expert advice to build on your success.

Consulting Services

It’s easy to become insular in our campaign execution and potentially repeat the same type of communication repeatedly.

You probably have an annual or quarterly marketing plan in place. As you break that plan into campaigns, we can look at how Eloqua can help you better execute and engage with prospects and customers.

Our Customer Success team can provide insight into Eloqua functionality to help you realise greater returns on your investment.

Our team can sit with your marketing team, review the current marketing plan and help you exploit Eloqua’s rich functionality.

Like many customers, you probably hit the ground running following the implementation of Eloqua. Have you taken the time to review the performance of your campaigns beyond the usual metrics of opens, click-throughs, landing page visits, and form completion/abandonment?

If not, it’s time.

Marketing Automation Strategic Services

How can we help?

Our Customer Success team can support you in a variety of ways.

From as little as a half-day engagement to a larger project or even buying blocks of time to draw from as needed, our Customer Success team can engage with you in a way that suits your team and your budget.

Let’s start with a Roadmap

Developing a Marketing Automation roadmap in concert with your marketing plan is a great starting point for new Eloqua users or those who may be more seasoned in their platform use.

The roadmap helps align your team to what’s ahead and how Eloqua can be exploited further better to realise your organisation’s goals around customer experience and overall growth.

Specific campaign support

From time to time, you may need support from Marketing Cube like you would from an external agency. 

Our Eloqua Technical Team can support your organisation in several ways.

You may need support with integration requirements, more complex campaign builds, or assistance with reporting.