ORACLE CX MARKETING
Oracle AI Agents for Customer Experience (CX)
Early adopters are seeing real results with AI Agents. Oracle has created a range of AI Agents across their CX suite of Marketing, Sales and Service applications. We will likely be updating this page on a monthly basis given the speed at which new Agents are being created.
About Oracle AI Agents
AI agents are transforming customer engagements from reactive, manual, and cumbersome processes into highly valuable and proactive strategies that enable organizations to scale quality experiences to win more business and keep customers happy…
The new AI agents in Oracle Fusion Applications help CX leaders deliver personalized support, deepen customer loyalty, and unlock new revenue opportunities with intelligent insights and agentic automation.
Chris Leone
Executive Vice President of Applications Development, Oracle
SOURCE: Oracle Press Release | 6 October 2025
How are marketers using Oracle AI Agents?
Running on Oracle Cloud Infrastructure, Oracle AI agents are prebuilt and natively integrated within Oracle Fusion Applications at no additional cost.
Embedded within the existing workflows of a business, they can help users operate faster and make better decisions.
Model Qualification Agent
Helps marketers target and personalise content more accurately. The agent recommends the best-fit audience through predictive models and assesses whether existing data meets the criteria.
Account Product Fit Agent
Helps marketers prioritise customers who are most likely to make a purchase. The agent can identify customers most interested in buying by using Ideal Customer Profile (ICP) and predictive scoring, account data, and engagement signal data.
“Low and no-code development tools are steaming ahead right now. They’re the right place to build AI agents; business users are already familiar with them from other coding work.”*
*SOURCE: Why AI Agents Could Usher In the Next Productivity Boom| page 4
The rise of AI agents in customer experience (CX) is perfectly timed to address some of the most pressing challenges businesses face today. In response to talent shortages and the growing complexity of customer demands, AI agents offer a scalable, efficient, and effective solution.
*SOURCE: AI Agents in Customer Experience | page 3
Marketing Cube is proud to be an…
IMAGES: Hero photo by Shubham Dhage on Unsplash | The circular pictures were created using Gemini.