BRAZE MARKETING AUTOMATION
Discover Braze marketing automation services with Marketing Cube’s automation expertise
Help your Braze investment deliver results faster
Last updated: 14 July 2026
As an official Braze partner, Marketing Cube is uniquely positioned to help your team move beyond platform implementation. We connect Braze to your critical data, ensuring your investment translates into measurable, enhanced customer engagement.
Whether you’re a CMO looking for outcomes, a Marketing Director trying to scale lifecycle programs, or IT ensuring the foundations are solid — we bring the strategy, technical delivery, and enablement to help you reach value sooner (and keep improving long after go-live).
What is Braze?
Braze is a customer engagement platform designed to unify customer data, orchestrate journeys, and deliver personalised messaging across channels — including email, mobile app messaging, web messaging, SMS/RCS, WhatsApp, LINE and more.
Braze combines: – Data unification and activation (real-time customer data from multiple sources) – Journey orchestration (multi-step, cross-channel experiences) – Cross-channel messaging (consistent execution across touchpoints) – AI-powered capabilities (to support decisioning, personalisation, and always-on optimisation)
Outcomes first: what success looks like:
Braze is powerful — but it’s not “set and forget”. Success typically comes down to three things: – A clear engagement strategy tied to business outcomes (not just channel activity) – Reliable data and events so personalisation is meaningful and measurable – A scalable operating model so teams can launch, learn, and iterate without chaos.
That’s where Marketing Cube helps.
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Why Marketing Cube for Braze?
Most teams don’t struggle with sending messages. They struggle with:
Turning business goals into a practical engagement strategy
Getting data and events right (so personalisation is real, not superficial)
Designing journeys that scale without becoming unmanageable
Proving impact with the right KPIs and measurement approach
Marketing Cube has deep marketing automation expertise across strategy, implementation, and enablement. We bring our Design For Automation approach to help you build a structured, measurable, and sustainable Braze program.
How we help Braze clients reach success faster
Strategy & roadmap (for CMOs & Marketing Directors)
We align Braze to your business outcomes and customer lifecycle. – Engagement strategy and use-case prioritisation – Journey and lifecycle mapping – KPI framework (what to measure, how to measure it) – Channel and messaging approach (what belongs where)
Implementation & technical delivery (for IT & marketing ops)
We help you get the foundations right so Braze can do its job. – Braze setup and implementation support – Data and event planning (what you track, how you name it, how you govern it) – Integrations with your existing stack (data warehouses, analytics, CDP where relevant) – Journey build and launch support (Canvas/orchestration)
Campaigns, journeys, & optimisation (for performance & retention)
Phase 1: We help you move from first launches to consistent performance improvement. – Onboarding and activation journeys – Churn reduction and re-engagement programs – Personalisation and decisioning improvements – Testing plan (A/B and multivariate where appropriate)
Phase 2: Now we can explore why you chose Braze.
Enablement & capability building (so it sticks)
We don’t just deliver, we help your team run it with confidence.
Team training and playbooks.
Operating model: roles, workflow, QA, approvals – Documentation so your program is maintainable.
Getting started with RCS & Braze
Upgrade to the next generation of mobile messaging in just 90 days.
RCS lets you deliver richer, branded messages that stand out and build trust.
This guide fast-tracks your journey from setup to scale with clear, practical guidance.
What you can do with Braze (and where we focus)
Braze supports a wide range of engagement programs. We typically help clients accelerate outcomes in areas like: – Onboarding and activation: get new users to first value faster – Acquisition support: connect campaigns to in-product behaviour – Engagement and retention: keep customers active with relevant, timely messaging across multiple channels – Churn reduction: identify drop-off signals and trigger recovery journeys – Productivity gains: streamline campaign creation and iteration
Our approach: Design For Automation (applied to Braze)
Our Design For Automation framework helps marketers to build more valuable connections with your customers, helping you to achieve your goals and deliver better customer experiences.
Start here:
1. Define the goal and clear KPI’s for your campaign
2. Confirm the data and events required (and what’s missing)
3. Design the experiences: the journey logic (entry, branching, frequency, exit)
4. Build the content system (modular messages that can be reused)
5. Launch with measurement and iteration built in
Want a fast benchmark?
Take the Design for Automation Assessment to identify the highest-impact improvements across strategy, data, journeys, and operating model.
Who we work with
We support organisations that want to get more from their marketing automation investment — especially teams that need a partner who can bridge strategy, technical execution, and end-user enablement.
If you’re in a regulated or complex environment (e.g., financial services, education, enterprise), we can help you implement in a structured, governed way.
Ready to make Braze work harder?
Whether you’re planning your first Braze implementation or you’ve already launched and want to improve performance, we can help.
How does the Braze stack help brands create personalised customer experiences?
In this video, learn how BrazeAI helps brands build stronger customer relationships. BrazeAI unifies customer data, delivers actionable insights and predictions, and enables marketers to orchestrate personalised, real-time journeys. Understand how to use BrazeAI to create relevant, memorable experiences that drive loyalty, grow brand equity, and accelerate business results across your channels.