Welcome to Oracle CX Marketing

Is there a gap in your CX? Our key focus as an organisation is Marketing Automation. Oracle CX Marketing consists of a number of Oracle solutions designed to bridge the gaps in your data silos & your CX. Explore the CX Marketing below in more detail.

Oracle CX: What is Customer Experience? (CXOTalk)

Nate Skinner | Senior Vice President of Global Marketing, Oracle

For many organisations, the promise of great experience and service is an elusive and challenging goal. In this conversation, Oracle’s Senior Vice President of Global Marketing, Nate Skinner, explains how your company can create unforgettable customer experiences.

About Nate Skinner.

For over 20 years, Nate has been building, executing, and leading marketing & sales programs for B2B technology companies, including Oracle, Salesforce, Amazon Web Services, Campaign Monitor, Embarcadero Technologies, and Borland Software.


Modern Marketers understand the need for deeper, richer and smarter engagement with their many and varied contacts.

Whether the need is improved communications with customers, a smarter way to engage with prospects, a channel to deliver your content marketing or a more robust communication strategy with business partners and staff, Oracle Eloqua Marketing Cloud can support you.


Marketing Orchestration is a fundamentally different way of approaching customer interactions.

Rather than focusing on siloed campaigns delivered to a broad audience, orchestrated marketing is about delivering a set of related interactions that, when added together across channels and time, make up a unique experience for each and every customer.

Content Experience

Experiences are no longer bound by a website; they are channel-agnostic and pageless. Users demand content consistency no matter which channel they choose.

The modern marketer needs to be equipped with an agile asset hub that can dynamically create, curate, and deliver exceptional customer interactions—Oracle CX Content.


Discover results no one else can give you: Oracle Maxymiser is one of a kind. With the industry-leading testing and optimisation solution, you can quantify and optimise your online marketing spend. It’s the most sophisticated platform available for multipage, multistage, secure, and dynamic optimisation. You now have the power to create tailored, engaging, and seamless experiences – and ultimately achieve your business goals.


To truly understand customers, to see the complete picture of how they interact with a brand across any digital channel at any time, and then be able to act on those insights – is a marketer’s dream. With Oracle Infinity, marketers can put data in motion and turn it into their most powerful business asset. Oracle Infinity is an analytics solution that harnesses big data and works in real time to collect, process, and deliver actionable customer intelligence at scale – with unlimited flexibility.

Delivering a unified experience for sales, service, marketing and loyalty

Rob Tarkoff | EVP & GM, Oracle Advertising and Customer Experience

Today, companies can thrive only if they offer a seamless, end-to-end customer experience. The key to success is recognising that every interaction matters and ensuring each step in a customer’s journey is flawless.

Oracle has introduced innovations that power next-generation B2B sales and service experiences, advanced intelligence for B2B marketing, and enhanced loyalty and customer engagement.

Optimizing the customer experience today is not possible without the mix of real time contextual customer data and historic customer data that really only resides in back office systems. Oracle’s set of comprehensive capabilities across marketing, sales, service, support, supply chain, and ERP provide the opportunity to integrate both front and back office data to truly enable contextual customer experiences at scale.

Alan Webber
Program Vice President of Customer Experience, IDC

Additional Oracle CX Solutions

Data Cloud

Unlock hidden potential.

In the fast-paced world of digital advertising, Oracle Data Cloud has built its legacy on finding the signal through the noise.

Whatever corner of the industry you’re in – brands, agencies, publishers, or technology platforms, Oracle brings together data and technology to help you better understand your audience, where to best engage them, and how to measure it all.

Oracle DMP (formerly BlueKai)

Part of the Oracle Data Cloud

Oracle Data Management Platform (formerly BlueKai) is the industry’s leading cloud-based big data platform that enables companies to personalise online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.

BlueKai’s Data Management Platform (DMP) centrally organises a company’s customer and audience data in the cloud to help implement personalised marketing campaigns across all channels and deliver better results and higher marketing ROI.

Oracle CX Sales (CRM)

Win & retain more business.

Transitioning high-value, high-touch accounts into lifelong customers require a comprehensive set of capabilities to transition smoothly from planning and execution through customer onboarding, account management, and support.

Oracle CX Sales CRM provides a common tool for Sales and Service to work together while delivering outstanding customer experience.

Oracle CX Sales easily integrates with Eloqua combining Sales, Service and Marketing.

CPQ Cloud

Configure, Price & Quote

With Oracle CPQ, seamlessly guide your sales team through every step of the sales process.

Maximise each deal’s profitability by optimising pricing and discounting.

Help all reps sell like the best of them. Reduce training requirements by providing effective steps to help identify customer needs and provide relevant product offers.

Create accurate and dynamic proposals, contracts, or SOWs easily. 

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