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You’ll find a rich mix of posts here covering Marketing Automation, Oracle Marketing Cloud product updates and modern marketing strategy.

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Introduce magic into your CX using the Eloqua Campaign Canvas

When you focus on your customers and their interactions with your brand, you begin to think differently about how each of those interactions takes place. This month we looked at ways to use the Eloqua Campaign Canvas to support your objective to provide a unique CX. Watch the Replay Eloqua Help Centre You ask the […]

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Solving Marketing Automation puzzles you ask the questions

This Eloqua User Group was all about our members. It was your opportunity to ask the questions you always wondered about or to seek clarification on specific functional aspects of Eloqua that you were not sure about.  Watch the Replay Eloqua Help Centre Answers to your questions There were far too many questions to answer […]

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Our Top 10 Tips for Eloqua Users

Since 2007 we’ve been working with Eloqua customers to help them create unique Customer Experiences via Marketing Automation, their data, and Eloqua. This month we covered our top 10 tips for Eloqua customers Watch the Replay Eloqua Help Centre Our Top 10 Tips for Eloqua users. Each month we typically take three topics plus a […]

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The new Eloqua Email Design Editor – a hands on tour.

We launched this month’s webinar with the Pointer Sisters singing “I’m so excited”. That’s the general mood amongst Eloqua customers as they begin to work with the new Eloqua email Design Editor. This webinar replay walks you through the new editor and provides additional ideas to help you migrate from the Classic Editor to the new […]

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Outstanding Contact Management delivers a far better CX

Outstanding Contact Management will be the difference between an ok, or an outstanding campaign. This month we walked through three key areas to help ensure your Contact data is as accurate as possible and provide tips to maintain data quality. The Eloqua User Group is hosted by Marketing Cube. We welcome all Oracle Marketing Cloud Eloqua […]

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Preparing your organisation for rapid transformation

Watch the video Vote here BMW Group New Zealand has been recognised globally for digital marketing excellence, securing a finalist position in this year’s Oracle Markie Awards. It comes less than 12 months into their digital transformation journey. The awards represent the highest standards in marketing innovation and customer experience, and bring together some of […]

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Event Registration with Eloqua, the new Email Design Editor and more

Single City Event Registration with Eloqua Eloqua User Group This month we focussed on using the Eloqua Campaign Canvas to fulfil your event registration needs. In addition, we discussed the release of the new Email Design Editor, changes to the LinkedIn Campaign Manager App and more.  Watch the replay Eloqua Help Centre Eloqua & Event Registration […]

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Eloqua Campaign Canvas Best Practices 101

Eloqua Campaign Canvas Best Practices 101 Eloqua User Group This user group saw our greatest number of attendees since we launched the user group three years ago. It’s clear there’s a need for Eloqua users to enhance their awareness of the Campaign Canvas. Watch the Replay Eloqua Help Centre The best advice I ever received […]

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The Antithesis of New Year Resolutions

If your LinkedIn news feed is like mine, it’s full of trends to follow in 2018 and new year resolutions for perfecting your marketing strategies and tactics. With so many things to consider and so many new technologies and trends to watch out for, I thought it timely to go back to basics and revisit […]

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