Whether you’re just starting to activate your email database or you’re worried about audience fatigue, here are a few tips and tricks to keep your contacts engaged and your messages on point. It’s 2019. Is email marketing still even relevant? As arguably the most cost-effective channel, email marketing should absolutely continue to be a key […]
When the extended Christmas & New Year period arrives, team members are out of town and consideration needs to be given to ensure SLA’s are met and there’s no gap in your Customer Experience (CX). For ten plus years we’ve worked with many clients using Eloqua, providing support, advice and consulting services. We’ve pooled some of the […]
UPDATE: This webinar was delivered on 25th October 2018. If we consider we’re living in a Digital Revolution, we can probably draw the conclusion that the “rebels” have won, and are governing. The revolution is over and those of us serving the “people” have a new rule book. Membership based organisations, whether for-profit or not-for-profit, […]
When you focus on your customers and their interactions with your brand, you begin to think differently about how each of those interactions takes place. This month we looked at ways to use the Eloqua Campaign Canvas to support your objective to provide a unique CX. Watch the Replay Eloqua Help Centre You ask the […]
When was the last time you felt truly connected to a brand and why? Chances are, it was because you felt understood and considered.
Sounds easy enough. But as Marketers, we know achieving such a connection requires a deep understanding of your customer and building personalised experiences around them. That’s not always easy to do.
This Eloqua User Group was all about our members. It was your opportunity to ask the questions you always wondered about or to seek clarification on specific functional aspects of Eloqua that you were not sure about. Watch the Replay Eloqua Help Centre Answers to your questions There were far too many questions to answer […]
Since 2007 we’ve been working with Eloqua customers to help them create unique Customer Experiences via Marketing Automation, their data, and Eloqua. This month we covered our top 10 tips for Eloqua customers Watch the Replay Eloqua Help Centre Our Top 10 Tips for Eloqua users. Each month we typically take three topics plus a […]
We launched this month’s webinar with the Pointer Sisters singing “I’m so excited”. That’s the general mood amongst Eloqua customers as they begin to work with the new Eloqua email Design Editor. This webinar replay walks you through the new editor and provides additional ideas to help you migrate from the Classic Editor to the new […]
The 2018 Oracle CloudWorld event took place in early May at the new Hyatt Regency Hotel in Sydney. Attended by well over 1,000 people, the event covered a wide range of areas for today’s Cloud driven world.
One of the key recurring themes woven through the Innovation in Marketing Automation breakfast event in Melbourne this week was getting your data structures right to support the CX (customer experience) you are looking to deliver. Andrew Pattison, Customer Experience Manager at Honda MPE talked us through two key projects that he has worked closely […]
Outstanding Contact Management will be the difference between an ok, or an outstanding campaign. This month we walked through three key areas to help ensure your Contact data is as accurate as possible and provide tips to maintain data quality. The Eloqua User Group is hosted by Marketing Cube. We welcome all Oracle Marketing Cloud Eloqua […]
The key takeaway from my research was this: Whilst the GDPR may not primarily apply directly to your organisation today, I believe it provides some insights into how data protection laws and consumer expectations are changing, and where the bar is now set in terms of best practice.
When the new Eloqua Email Editor arrived in early 2018, we started to build new templates for our various campaigns. I wondered about those “always-on” campaigns and the emails they send automatically. You can also watch a short how-to video.
Watch the video Vote here BMW Group New Zealand has been recognised globally for digital marketing excellence, securing a finalist position in this year’s Oracle Markie Awards. It comes less than 12 months into their digital transformation journey. The awards represent the highest standards in marketing innovation and customer experience, and bring together some of […]
Single City Event Registration with Eloqua Eloqua User Group This month we focussed on using the Eloqua Campaign Canvas to fulfil your event registration needs. In addition, we discussed the release of the new Email Design Editor, changes to the LinkedIn Campaign Manager App and more. Watch the replay Eloqua Help Centre Eloqua & Event Registration […]
Eloqua Campaign Canvas Best Practices 101 Eloqua User Group This user group saw our greatest number of attendees since we launched the user group three years ago. It’s clear there’s a need for Eloqua users to enhance their awareness of the Campaign Canvas. Watch the Replay Eloqua Help Centre The best advice I ever received […]
