Tips, insight, ideas & more
Marketing Automation Blog
Insight for Marketing Automation Practitioners
Our blog offers an abundance of knowledge and insight on innovative Marketing Automation, platform updates, and modern marketing strategies. Our content is designed to help you stay ahead in the rapidly changing digital marketplace.
How to optimise your Eloqua Nurture campaign
Keeping your Eloqua nurture campaigns effective requires regular review. Moving beyond simple drip series lets you convert new leads, onboard clients, and drive targeted renewals. Learn how to clean up your Eloqua campaign canvas design, pace messaging flow, and use Insight dashboards to move prospects through your funnel.
Get more value from your Marketing Automation
Stop treating internal comms like a broadcast. Marketing automation provides an operating system for consistent, measurable employee communications. Streamline onboarding, simplify event management, and deliver personalised updates to your team using the marketing tools your organisation already owns. Turn your internal messaging into meaningful employee engagement
Eloqua Forms Guide: 3 levers to boost conversions
Eloqua forms do much more than capture basic enquiries. By moving past simple lead gates, you can use progressive profiling, capture accurate attribution tracking, and design better post-submit experiences. Discover three practical levers that help you collect richer first-party data, reduce user friction, and turn more clicks into real marketing outcomes.
Boost your Eloqua Marketing Automation performance
Get the absolute best out of your marketing automation platform. Learn five practical ways to clean your database, secure user access, control generative AI features, and step up your delivery rates. Stop hoarding old data and start driving better campaign results with these simple, high-impact fixes today.
3 Practical Unified CX Lessons for Leaders
Unified CX is more than a simple channel checklist. True connection always starts with active listening, not just showing up everywhere. Discover three practical lessons from CX Connect to help you build consistent experiences, foster deep trust, and turn simple daily habits into long-term operational success for your brand today.
B2B Marketing Leaders Forum Recap: AI & Martech
Almost a month on from the B2B Marketing Leaders Forum, I’ve finally had time to digest the standout ideas—especially around martech, marketing automation and AI. My key takeaways: focus on growth-first thinking, get clear on content purpose, and scale judgement over execution. As automation accelerates, decision quality, retention and real human connection become the differentiators.
Trust-by-design marketing in Australia & New Zealand
Trust-by-design marketing in Australia & New Zealand Derek Bell Director of Customer Success & Marketing Derek is a Marketing Technologist. He’s spent 26 years understanding how technology can help organisations engage prospects and customers, with a focus on Oracle Eloqua marketing automation. As our Marketing and Customer Success Director, Derek engages directly with our marketing […]
Unlocking Webinar Data | How to maximise webinar data with Eloqua
If you are still waiting for a webinar to end just so you can download the attendee list, scrub a messy Excel spreadsheet, and manually upload a CSV into Eloqua, you are losing valuable time and momentum.
Eloqua AI Tips: Practical Guide to Fatigue Analysis, STO & GenAI
Eloqua’s AI suite has now been available to all subscribers for close to 12 months at no additional charge. That’s long enough to experiment, and now it’s time to start getting real value from it.
Privacy Complaints: Lessons for Email Marketers on Trust
A practical take on Privacy Awareness Week’s trust panel: how to reduce friction, improve handovers, and build trust when privacy complaints land in your inbox.
Privacy complaints & email marketing: From inbox to resolution
If your audience can’t quickly understand why they’re hearing from you, or can’t easily change what they receive, you don’t just get unsubscribes — you get complaints, spam reports, and brand damage.
From Output to Outcomes: Key takeaways from HubSpot Grow 2026
What HubSpot Grow 2026 revealed about marketing’s next phase: outcomes over output, better personalisation, stronger data foundations, and AI agents that support demand, prospecting and service.
AI Email Summaries: What they change for marketers
AI email summaries are changing inbox preview text. Learn what’s impacted (preheader, images, hierarchy) and how to design emails that summarise clearly.
98% Open Rate: A Blueprint for Pipeline Acceleration in 2026
Marketing Cube recently hosted a webinar with our business partner Wati to explore a timely question for B2B marketers: if buyers increasingly expect instant, self-serve experiences, what channel mix actually supports that expectation?
Oracle Eloqua 101, tips for new users
Master Oracle Eloqua’s Redwood interface with our April recap. Access the webinar replay to see design strategies and navigation updates in action.
Mastering Lead Nurture: A step-by-step guide to automating your Eloqua nurture campaign flow
Tips to build your Eloqua Nurture Campaign: Multi-step Canvas Architecture & Lead Optimisation March Eloqua User Group Derek Bell Director of Customer Success & Marketing Derek is a Marketing Technologist. He’s spent 26 years understanding how technology can help organisations engage prospects and customers, with a focus on Oracle Eloqua marketing automation. As our Marketing […]
Has your deliverability tanked?
Deliverability dropping? Microsoft may have new email filters that are contributing. Reduce atypical send volumes and prioritise consistency. Use our guide to reduce the risk to your deliverability reputation
Design For Automation: A practical method for better email design
Email marketers don’t usually struggle with ideas. We struggle with execution: inconsistent templates, last-minute requests, unclear ownership, and…
Why your data is critical when creating a memorable welcome campaign
Your welcome campaign is a chance to build trust, to educate & to support your buyer.
I’m not in the EU, does GDPR apply to my business?
You become legally obliged to comply with relevant GDPR provisions when your organisation processes the personal data of individuals who are in the EU, regardless of where the data is processed.
Next-gen preference management with Oracle Eloqua
Eloqua users have all the tools they need to execute their content strategy by designing, building, and delivering an exceptional subscription CX to their audience. Combining Email Groups, Eloqua forms & landing pages, and personalisation will deliver the best possible outcomes.
Oracle AI World 2025
From a marketing perspective, it’s clear: Oracle is making a massive, all-in gamble on AI. But their approach is different from competitors like Salesforce, and it hinges on one central, trillion-dollar conundrum.
Dreamforce 2025 – What is Salesforce Marketing Cloud Next?
Without a clean, unified data foundation, these powerful new AI tools will not be able to realise anything like their true potential.
Modernise your lead scoring: Harness new Eloqua AI insights for enhanced Lead Score results
This month, we covered Lead Scoring 101 & provided tips & ideas to incorporate Eloqua AI. We also explored using Eloqua’s lead scoring functionality to do more than generate MQLs.