Salesforce Marketing Cloud
Maximise your ROI with Marketing Cloud – an efficient platform to ensure that you’re getting the most out of your budget.
Perhaps you’re looking to purchase Salesforce Marketing Cloud or, you’ve been using it for some time.
The world of digital marketing is constantly evolving. Our Salesforce-certified team can either audit your existing configuration or help you get set up for success as a new Salesforce client.
Agency & Support services
We’ve been providing advice and a range of technical services to marketing automation clients since 2007.
We can be your outsourced Help Desk, provide you with coding support as needed or work with your Ad agency to deliver an outstanding campaign.
What our clients say
Tia Truong – B2C Marketing Manager
“Marketing Cube has been very supportive and helpful in assisting with our implementation of Salesforce Marketing Cloud.
From complying with our security standards for data protection, and liaising with a variety of teams to scope and deliver not just the data integration but the email setup, IP warming, testing, and initial workflow automations.
They have been very understanding and consolidated all working docs to make it super clear and efficient for us to follow and track. The project was a major achievement thanks to their care and support.”
Marketing Cloud Engagement
Salesforce Engagement Cloud is a marketing automation platform designed to help businesses improve their customer engagement and interactions across various channels. With its powerful marketing automation capabilities, Engagement Cloud enables businesses to create targeted campaigns that increase buyer engagement and drive sales.
One of the key features of Engagement Cloud is its ability to create personalised campaign journeys that map out the customer experience from start to finish. These journeys can be tailored to specific buyer personas, providing relevant content and offers at each stage of the journey to keep customers engaged and interested.
By leveraging Engagement Cloud’s campaign journey capabilities, businesses can create more effective and efficient marketing campaigns that generate higher conversion rates and increased customer loyalty. Whether it’s a welcome series for new subscribers or a targeted campaign to promote a new product, Engagement Cloud offers the tools and flexibility to create campaigns that resonate with customers and drive business success.
Salesforce Marketing Cloud Engagement can help B2C companies deliver richer customer engagement while also delivering richer ROI through a range of features and capabilities. Here are some of the ways:
- Personalisation: Marketing Cloud Engagement allows B2C companies to deliver personalised experiences to their customers across all channels, including email, social media, mobile, and web. By leveraging data to create relevant and personalised communications, B2C companies can improve customer engagement, build stronger relationships, and ultimately drive higher ROI.
- Journey Builder: Journey Builder is a feature of Marketing Cloud Engagement that allows B2C companies to create and automate customer journeys. This means that companies can deliver personalised experiences at scale, based on each customer’s individual needs and interests. By delivering the right message at the right time, B2C companies can improve customer engagement and drive higher ROI.
- Predictive Intelligence: Marketing Cloud Engagement also includes predictive intelligence capabilities that help B2C companies identify customer behaviours and preferences. By analysing customer data, companies can deliver more relevant and personalised experiences that increase engagement and drive higher ROI.
- Multi-Channel Marketing: Marketing Cloud Engagement supports multi-channel marketing, which means that B2C companies can reach their customers across all channels, including email, social media, mobile, and web. By delivering a consistent and cohesive brand experience across all channels, companies can improve customer engagement and drive higher ROI.
- Marketing Analytics: Marketing Cloud Engagement provides B2C companies with detailed analytics and reporting capabilities that allow them to track the success of their marketing campaigns. By analysing data on customer engagement, conversions, and revenue, companies can optimize their campaigns and improve ROI over time.
In summary, Salesforce Marketing Cloud Engagement can help B2C companies deliver richer customer engagement while also delivering richer ROI by enabling personalisation, journey automation, predictive intelligence, multi-channel marketing, and marketing analytics.
By leveraging these capabilities, companies can create more meaningful and relevant experiences for their customers, ultimately driving greater success for their business.
Marketing Cloud Account Engagement (formerly Pardot)
Salesforce Marketing Cloud’s Account Engagement feature is designed to help B2B companies and businesses with high-value transactions nurture prospective customers through long and complex buyer journeys. It allows companies to create personalised and targeted campaigns that engage key stakeholders across multiple touchpoints, helping to build relationships and drive conversions.
Account Engagement provides a single view of each account, giving businesses a comprehensive understanding of their prospects’ behaviours and preferences. This data can be used to create tailored content and messaging that speaks to the needs and interests of each individual, increasing the likelihood of conversion.
By leveraging Account Engagement, B2B companies and businesses with high-value transactions can build trust and credibility with their prospects, while also improving customer loyalty and retention. With its powerful marketing automation capabilities, Account Engagement streamlines the buyer journey, making it easier for businesses to engage with prospects and ultimately drive revenue growth.
Salesforce Account Engagement is a marketing automation tool designed to help businesses improve their B2B marketing efforts. Here are some ways it can help marketers build richer relationships in a B2B marketing context:
- Personalisation: Pardot allows marketers to personalise their marketing campaigns, emails, and website content for individual leads and prospects. By tailoring content to the specific needs and interests of each lead, marketers can build a more meaningful relationship and increase the chances of conversion.
- Lead Scoring & Nurturing: With Pardot, marketers can score leads based on their engagement with marketing activities, which helps prioritise and focus on the most promising leads. Pardot also enables marketers to automate lead nurturing campaigns, which means that they can send targeted and personalised communications to leads at each stage of the buyer’s journey, thereby building trust and deepening the relationship.
- Marketing Analytics: Pardot provides marketers with detailed analytics about their marketing campaigns, which can help them make data-driven decisions to optimise their strategies. By analysing engagement metrics like email opens, click-through rates, and website visits, marketers can gain insights into what works and what doesn’t, and adjust their campaigns accordingly.
- Integrations: Pardot integrates with other Salesforce products, including Sales Cloud and Service Cloud, which allows sales and customer service teams to access the same data and insights. By aligning marketing, sales, and service efforts, businesses can build stronger relationships with their customers and prospects.
In summary, Pardot can help B2B marketers build richer relationships by enabling personalisation, lead scoring and nurturing marketing analytics, and integrations with other Salesforce products.
By leveraging these capabilities, marketers can engage prospects and customers in a more personalised and meaningful way, ultimately driving greater success for their business.