Derek Bell Industry News, Marketing Automation
In the last quarter of 2019 we have a range of events for you to choose from. What’s on? Take a look at these various events & register today & start your journey to Modern Marketing. Eloqua User Group Webinar Tuesday 22nd October 2019 – Eloqua Email Editors Learn more & Register Building emails with […]
This month we asked User Group members to submit specific questions, questions that they’ve always wanted answered. The range of topics was diverse from stopping Bots submitting forms to email heat maps, CRM integration, FTP and more.
Derek Bell Marketing Automation
Eloqua Marketers are capturing a massive amount of Digital Body Language™. This data can provide Sales with additional insight beyond carbon-based activity and notes stored in the CRM.
Data, data, data – you just can’t do your job without it. Data from your CRM, ERP, Social sites and more, it’s easy to feel like it’s an onslaught of data. How do you manage that data and have the confidence to personalise campaigns from that same data?
Derek Bell Marketing Automation, Revenue Performance Management
CX, observed behaviours & benchmarks Just as a retail store assistant observes physical body language in-store and determines the next best step with the shopper, Modern Marketers can do the same thing while observing Digital Body Language. The big difference is that Modern Marketers can observe thousands of people at the same time and […]
It’s generally the case that apps are only helpful when there’s a business problem. However if you’re aware of what’s available when the business problem arises, you can think outside the box!
Time is the currency of the Experience Economy. It’s now. It’s urgent. Marketing Cube was delighted to attend the AsiaPac Oracle Partner Network event at the Sofitel Hotel in Sydney this week. Events like this provide us with an opportunity to stay up to date with new technology and Cloud solutions from Oracle. Belinda Burgess, […]
How do you find and then engage, that one person in the crowd who might be interested in your products or services? With access to their Digital Body Language™ you have ways to respond to their customer journey and reduce the sales cycle. Watch the replay Segmenting based on lead scores Tips & ideas for […]
Derek Bell Eloqua Updates, Industry News
In the world of Software-as-a-Service (SaaS), innovation is the name of the game. Equally critical is the speed at which products like Eloqua and Responsys can roll out updates that impact how marketers design, build and execute campaigns. At a recent off-site planning meeting, we took a moment to look back over the past 12 […]
Derek Bell Marketing Automation
A few years go our inboxes were filled with research and advice on “Big Data”. That buzz word seems to have fallen by the wayside and now we talk about how data is the new currency. Regardless of the size of your organisation, there are some fundamental aspects to data and the role it can […]
If you ask people what they want, they may just surprise you and tell you. The management of Subscriptions is easily managed by Eloqua. Subscriptions can be enhanced if you also capture a person’s preferences. Watch the replay Eloqua Help Centre Overview Once you start capturing a person’s preferences, along with their subscriptions, you will […]
What are the signature moments that have impacted your life and did the interaction go above and beyond your expectations? A Signature Moment is a point in time when something distinctive, memorable, even iconic takes place. Often these life-changing moments are preceded by a signature such as signing a lease, purchasing a house, signing an […]
A key step to Sales & Marketing Alignment is communication. Today’s marketer is moving at a considerable pace with some campaigns conceived at 8 am and live by 10 am. Eloqua provides two Sales Tools to help Marketing ensure Sales are on message with access to the right assets. Watch the replay Eloqua Help Centre […]
Eloqua’s campaign canvas provides a huge amount of flexibility to help you tailor your campaigns far beyond simply sending one email to a group of people. This User Group we focussed on reminders and tips to help speed your campaign build, take advantage of the automation and deliver a unique & magical CX. Watch the […]
