Is your organisation leveraging Eloqua’s automation? It’s easy to fall into a “set-and-forget” headspace allowing Eloqua to work some magic on your campaigns. However, Modern Marketers know that observing behaviour, analysing data and making slight changes in their course can produce a significant impact on campaign outcomes. Watch the replay Eloqua Help Centre Why the […]
About Derek Bell
Posts by Derek Bell:
When the new year arrives it’s generally time to take stock & review the past year & plan for the new one. Oracle Eloqua Insight and Dashboards are filled with the data you need to make informed decisions. What worked well? What didn’t work so well? Then you can uncover some gems to shape campaigns […]
To kick off the new year we’ll revisit Eloqua Insight, Eloqua Dashboards and provide ideas to help you save time by looking at ways you can automate more with the objective to free up time and allow you to focus on new campaign and ideas.
Unlocking endless possibilities with Data. Major events like Oracle Modern Cloud Day, held in Sydney last week, are a great chance for prospective customers as well as customers. They help you get a view into the big picture of what’s possible and then through break-out sessions, tangible tips from practitioners. Modern Cloud Day provided opportunities […]
With 2019 drawing to a close it’s a good time to take stock of Campaign performance for the year. It’s also a good time to audit always-on campaigns and general Eloqua security settings, ensuring there aren’t any gaps in your companies security protocols e.g. do past employees still have access to Eloqua? Watch the replay […]
Customer data platforms (CDPs) are popular tools these days. They pull, clean, and combine data from multiple sources to create a single customer profile that marketers can use to…
In the last quarter of 2019 we have a range of events for you to choose from. What’s on? Take a look at these various events & register today & start your journey to Modern Marketing. Eloqua User Group Webinar Tuesday 22nd October 2019 – Eloqua Email Editors Learn more & Register Building emails with […]
Data, data, data – you just can’t do your job without it. Data from your CRM, ERP, Social sites and more, it’s easy to feel like it’s an onslaught of data. How do you manage that data and have the confidence to personalise campaigns from that same data?
CX, observed behaviours & benchmarks Just as a retail store assistant observes physical body language in-store and determines the next best step with the shopper, Modern Marketers can do the same thing while observing Digital Body Language. The big difference is that Modern Marketers can observe thousands of people at the same time and […]
Time is the currency of the Experience Economy. It’s now. It’s urgent. Marketing Cube was delighted to attend the AsiaPac Oracle Partner Network event at the Sofitel Hotel in Sydney this week. Events like this provide us with an opportunity to stay up to date with new technology and Cloud solutions from Oracle. Belinda Burgess, […]