Derek Bell Marketing Automation, Revenue Performance Management
CX, observed behaviours & benchmarks Just as a retail store assistant observes physical body language in-store and determines the next best step with the shopper, Modern Marketers can do the same thing while observing Digital Body Language. The big difference is that Modern Marketers can observe thousands of people at the same time and […]
Time is the currency of the Experience Economy. It’s now. It’s urgent. Marketing Cube was delighted to attend the AsiaPac Oracle Partner Network event at the Sofitel Hotel in Sydney this week. Events like this provide us with an opportunity to stay up to date with new technology and Cloud solutions from Oracle. Belinda Burgess, […]
How do you find and then engage, that one person in the crowd who might be interested in your products or services? With access to their Digital Body Language™ you have ways to respond to their customer journey and reduce the sales cycle. Watch the replay Segmenting based on lead scores Tips & ideas for […]
Derek Bell Eloqua Updates, Industry News
In the world of Software-as-a-Service (SaaS), innovation is the name of the game. Equally critical is the speed at which products like Eloqua and Responsys can roll out updates that impact how marketers design, build and execute campaigns. At a recent off-site planning meeting, we took a moment to look back over the past 12 […]
Derek Bell Marketing Automation
A few years go our inboxes were filled with research and advice on “Big Data”. That buzz word seems to have fallen by the wayside and now we talk about how data is the new currency. Regardless of the size of your organisation, there are some fundamental aspects to data and the role it can […]
If you ask people what they want, they may just surprise you and tell you. The management of Subscriptions is easily managed by Eloqua. Subscriptions can be enhanced if you also capture a person’s preferences. Watch the replay Eloqua Help Centre Overview Once you start capturing a person’s preferences, along with their subscriptions, you will […]
What are the signature moments that have impacted your life and did the interaction go above and beyond your expectations? A Signature Moment is a point in time when something distinctive, memorable, even iconic takes place. Often these life-changing moments are preceded by a signature such as signing a lease, purchasing a house, signing an […]
A key step to Sales & Marketing Alignment is communication. Today’s marketer is moving at a considerable pace with some campaigns conceived at 8 am and live by 10 am. Eloqua provides two Sales Tools to help Marketing ensure Sales are on message with access to the right assets. Watch the replay Eloqua Help Centre […]
Eloqua’s campaign canvas provides a huge amount of flexibility to help you tailor your campaigns far beyond simply sending one email to a group of people. This User Group we focussed on reminders and tips to help speed your campaign build, take advantage of the automation and deliver a unique & magical CX. Watch the […]
Derek Bell Marketing Automation
When the extended Christmas & New Year period arrives, team members are out of town and consideration needs to be given to ensure SLA’s are met and there’s no gap in your Customer Experience (CX). For ten plus years we’ve worked with many clients using Eloqua, providing support, advice and consulting services. We’ve pooled some of the […]
Derek Bell Industry News, Marketing Automation, Not-for-Profit
UPDATE: This webinar was delivered on 25th October 2018. If we consider we’re living in a Digital Revolution, we can probably draw the conclusion that the “rebels” have won, and are governing. The revolution is over and those of us serving the “people” have a new rule book. Membership based organisations, whether for-profit or not-for-profit, […]
When you focus on your customers and their interactions with your brand, you begin to think differently about how each of those interactions takes place. This month we looked at ways to use the Eloqua Campaign Canvas to support your objective to provide a unique CX. Watch the Replay Eloqua Help Centre You ask the […]
This Eloqua User Group was all about our members. It was your opportunity to ask the questions you always wondered about or to seek clarification on specific functional aspects of Eloqua that you were not sure about. Watch the Replay Eloqua Help Centre Answers to your questions There were far too many questions to answer […]
Since 2007 we’ve been working with Eloqua customers to help them create unique Customer Experiences via Marketing Automation, their data, and Eloqua. This month we covered our top 10 tips for Eloqua customers Watch the Replay Eloqua Help Centre Our Top 10 Tips for Eloqua users. Each month we typically take three topics plus a […]
