Consent Management, is that Preference Management or something else? Great question. This month we looked at Consent Management & ways you can use Eloqua to manage this critical business process. Even your legal team will be excited about how this is done. Watch the replay | Sydney Eloqua Help Centre Watch the replay | NYC […]
Posts by Derek Bell:
Your ability to create a targeted audience for your campaigns is enhanced when you use Eloqua’s Segment filters and don’t simply rely on uploaded excel files. Uploaded excel files are generally static in nature and don’t allow you to maximise the power of Eloqua’s segmentation capability.
The Campaign Canvas is at the heart of your Eloqua multi-step campaigns. Many have tried to copy it, but they continue to fail. Read on to discover why.
Newsletter campaigns are the mainstay for many digital marketers. There’s usually significant effort invested into the creation of content however we lose an opportunity to maximise that content if our focus is on a single email send.
Less-active or inactive Contacts are a challenge for all email marketers. The challenge is to re-engage these people, entice them back into activity, respond to offers, share your content and for your brand to be front and centre in their decision making processes.
Start making smart forms today with the Eloqua Form Design Editor. Once you understand the fundamentals of Eloqua Forms, you will then be in a position to see how they can help you automate more, personalise more and build a richer profile of the people you’re engaging with.
This Eloqua User Group replay provides suggestions and ideas about a range of things you should consider during extended holiday periods.
The key objective this month was to provide members with a “refresher course” when building in-person event registration campaigns. While COVID-19 is delivering different scenarios around the world, Australian & New Zealand clients are optimistic about in-person events in the first quarter of 2021.
If you’re too busy to keep on top of Eloqua enhancements, watch this month’s User Group replay. We recap on what’s been delivered this year and then review the Eloqua Road Map looking ahead to 2021.
Your Eloqua campaigns are just one touchpoint for your audience. Maintaining an on-brand experience is critical. Regardless of the size of your organisation, on-brand communications are important.
In the middle of a global pandemic, we needed a way to reach our clients and prospects, most working from home, as part of our regular Oracle Marketing Lab workshop. The event is usually delivered over lunch with a sit-down meal. Current circumstances meant we had to think outside the box and try to deliver an intimate experience via ZOOM.
Adjusting to the new normal, or preparing for the future? Most of our clients are working harder than ever “on” their businesses, we suggest it’s a great time for some data cleansing!
One person opts-out, they all opt-out. The key take-away for Australian companies is that an email account, regardless of the number of people using that email account, must be treated as one. One person opts-out, they all opt-out. Overview A key lesson all marketers should take from the Woolworths case is to NOT ASSUME that a […]
When it comes to assigning budget to various marketing campaigns, the dollars assigned to advertising are often fought over by various team members. When it comes to understanding which channels are effective, you need to be able to measure each channel. Enter, attribution.