Unlocking endless possibilities with Data. Major events like Oracle Modern Cloud Day, held in Sydney last week, are a great chance for prospective customers as well as customers. They help you get a view into the big picture of what’s possible and then through break-out sessions, tangible tips from practitioners. Modern Cloud Day provided opportunities […]
This month we went back to the basics and walked users through the Eloqua Email Editors. Eloqua customers can build in HTML with the Source Editor if they choose, or the drag-and-drop Design Editor.
Derek Bell Marketing Automation
Customer data platforms (CDPs) are popular tools these days. They pull, clean, and combine data from multiple sources to create a single customer profile that marketers can use to…
Derek Bell Industry News, Marketing Automation
In the last quarter of 2019 we have a range of events for you to choose from. What’s on? Take a look at these various events & register today & start your journey to Modern Marketing. Eloqua User Group Webinar Tuesday 22nd October 2019 – Eloqua Email Editors Learn more & Register Building emails with […]
This month we asked User Group members to submit specific questions, questions that they’ve always wanted answered. The range of topics was diverse from stopping Bots submitting forms to email heat maps, CRM integration, FTP and more.
Derek Bell Marketing Automation
Eloqua Marketers are capturing a massive amount of Digital Body Language™. This data can provide Sales with additional insight beyond carbon-based activity and notes stored in the CRM.
Data, data, data – you just can’t do your job without it. Data from your CRM, ERP, Social sites and more, it’s easy to feel like it’s an onslaught of data. How do you manage that data and have the confidence to personalise campaigns from that same data?
Derek Bell Marketing Automation, Revenue Performance Management
CX, observed behaviours & benchmarks Just as a retail store assistant observes physical body language in-store and determines the next best step with the shopper, Modern Marketers can do the same thing while observing Digital Body Language. The big difference is that Modern Marketers can observe thousands of people at the same time and […]
It’s generally the case that apps are only helpful when there’s a business problem. However if you’re aware of what’s available when the business problem arises, you can think outside the box!
Time is the currency of the Experience Economy. It’s now. It’s urgent. Marketing Cube was delighted to attend the AsiaPac Oracle Partner Network event at the Sofitel Hotel in Sydney this week. Events like this provide us with an opportunity to stay up to date with new technology and Cloud solutions from Oracle. Belinda Burgess, […]
How do you find and then engage, that one person in the crowd who might be interested in your products or services? With access to their Digital Body Language™ you have ways to respond to their customer journey and reduce the sales cycle. Watch the replay Segmenting based on lead scores Tips & ideas for […]
Derek Bell Eloqua Updates, Industry News
In the world of Software-as-a-Service (SaaS), innovation is the name of the game. Equally critical is the speed at which products like Eloqua and Responsys can roll out updates that impact how marketers design, build and execute campaigns. At a recent off-site planning meeting, we took a moment to look back over the past 12 […]
Derek Bell Marketing Automation
A few years go our inboxes were filled with research and advice on “Big Data”. That buzz word seems to have fallen by the wayside and now we talk about how data is the new currency. Regardless of the size of your organisation, there are some fundamental aspects to data and the role it can […]
If you ask people what they want, they may just surprise you and tell you. The management of Subscriptions is easily managed by Eloqua. Subscriptions can be enhanced if you also capture a person’s preferences. Watch the replay Eloqua Help Centre Overview Once you start capturing a person’s preferences, along with their subscriptions, you will […]
