Newsletter campaigns are the mainstay for many digital marketers. There’s usually significant effort invested into the creation of content however we lose an opportunity to maximise that content if our focus is on a single email send.
Posts by Derek Bell:
Less-active or inactive Contacts are a challenge for all email marketers. The challenge is to re-engage these people, entice them back into activity, respond to offers, share your content and for your brand to be front and centre in their decision making processes.
Start making smart forms today with the Eloqua Form Design Editor. Once you understand the fundamentals of Eloqua Forms, you will then be in a position to see how they can help you automate more, personalise more and build a richer profile of the people you’re engaging with.
This Eloqua User Group replay provides suggestions and ideas about a range of things you should consider during extended holiday periods.
The key objective this month was to provide members with a “refresher course” when building in-person event registration campaigns. While COVID-19 is delivering different scenarios around the world, Australian & New Zealand clients are optimistic about in-person events in the first quarter of 2021.
If you’re too busy to keep on top of Eloqua enhancements, watch this month’s User Group replay. We recap on what’s been delivered this year and then review the Eloqua Road Map looking ahead to 2021.
Your Eloqua campaigns are just one touchpoint for your audience. Maintaining an on-brand experience is critical. Regardless of the size of your organisation, on-brand communications are important.
In the middle of a global pandemic, we needed a way to reach our clients and prospects, most working from home, as part of our regular Oracle Marketing Lab workshop. The event is usually delivered over lunch with a sit-down meal. Current circumstances meant we had to think outside the box and try to deliver an intimate experience via ZOOM.
Adjusting to the new normal, or preparing for the future? Most of our clients are working harder than ever “on” their businesses, we suggest it’s a great time for some data cleansing!
One person opts-out, they all opt-out. The key take-away for Australian companies is that an email account, regardless of the number of people using that email account, must be treated as one. One person opts-out, they all opt-out. Overview A key lesson all marketers should take from the Woolworths case is to NOT ASSUME that a […]
When it comes to assigning budget to various marketing campaigns, the dollars assigned to advertising are often fought over by various team members. When it comes to understanding which channels are effective, you need to be able to measure each channel. Enter, attribution.
Release 20B rolled out in May 2020. It was filled with a range of new features. The big one is Blocks. Blocks enable you to speed the build time of your emails and landing pages, while also providing greater control for Brand Managers.
You likely have a growing library of webinar recordings from the past few months, part of your pandemic CX strategy. How you share those recordings & provide people with access to them needs to be thought through to drive the best possible outcome. Once your webinar has concluded, your webinar provider will generally offer you […]
Photo by Suzy Hazelwood from Pexels Last weekend, most Eloqua customers had access to Release 20B which included new features like Blocks. Locked up at home with COVID-19 restrictions in place, I logged in first thing Sunday morning to take a look. Here’s what I found. Eloqua Release 20B rolled out to most customers on Friday 15th/Saturday 16th […]