Your Eloqua campaigns are just one touchpoint for your audience. Maintaining an on-brand experience is critical. Regardless of the size of your organisation, on-brand communications are important.
About Derek Bell
Posts by Derek Bell:
In the middle of a global pandemic, we needed a way to reach our clients and prospects, most working from home, as part of our regular Oracle Marketing Lab workshop. The event is usually delivered over lunch with a sit-down meal. Current circumstances meant we had to think outside the box and try to deliver an intimate experience via ZOOM.
One person opts-out, they all opt-out. The key take-away for Australian companies is that an email account, regardless of the number of people using that email account, must be treated as one. One person opts-out, they all opt-out. Overview A key lesson all marketers should take from the Woolworths case is to NOT ASSUME that a […]
When it comes to assigning budget to various marketing campaigns, the dollars assigned to advertising are often fought over by various team members. When it comes to understanding which channels are effective, you need to be able to measure each channel. Enter, attribution. Watch the replay Eloqua Help Centre Why Attribution this month? Facebook, Twitter […]
Release 20B rolled out in May 2020. It was filled with a range of new features. The big one is Blocks. Blocks enable you to speed the build time of your emails and landing pages, while also providing greater control for Brand Managers.
You likely have a growing library of webinar recordings from the past few months, part of your pandemic CX strategy. How you share those recordings & provide people with access to them needs to be thought through to drive the best possible outcome. Once your webinar has concluded, your webinar provider will generally offer you […]
Photo by Suzy Hazelwood from Pexels Last weekend, most Eloqua customers had access to Release 20B which included new features like Blocks. Locked up at home with COVID-19 restrictions in place, I logged in first thing Sunday morning to take a look. Here’s what I found. Eloqua Release 20B rolled out to most customers on Friday 15th/Saturday 16th […]
Landing Pages should play a critical role in your marketing activities. Globally, Eloqua users create more landing pages than they do emails. What about you? What are your peers seeing that perhaps you don’t? Read on…
Is your organisation leveraging Eloqua’s automation? It’s easy to fall into a “set-and-forget” headspace allowing Eloqua to work some magic on your campaigns. However, Modern Marketers know that observing behaviour, analysing data and making slight changes in their course can produce a significant impact on campaign outcomes. Watch the replay Eloqua Help Centre Why the […]
When the new year arrives it’s generally time to take stock & review the past year & plan for the new one. Oracle Eloqua Insight and Dashboards are filled with the data you need to make informed decisions. What worked well? What didn’t work so well? Then you can uncover some gems to shape campaigns […]
To kick off the new year we’ll revisit Eloqua Insight, Eloqua Dashboards and provide ideas to help you save time by looking at ways you can automate more with the objective to free up time and allow you to focus on new campaign and ideas.
Unlocking endless possibilities with Data. Major events like Oracle Modern Cloud Day, held in Sydney last week, are a great chance for prospective customers as well as customers. They help you get a view into the big picture of what’s possible and then through break-out sessions, tangible tips from practitioners. Modern Cloud Day provided opportunities […]