Apple’s Mail Privacy Protection: What does it mean for Oracle Eloqua email marketers & what to do now. How recent Mail Privacy changes are impacting the way Oracle Eloqua users understand engagement and Digital Body Language Originally posted May 2022 We’ve had a recent increase in enquiries as the changes made by Oracle in the […]
Your Sales & Service teams can deliver personalised experiences with your help. May Eloqua User Group Webinar | Eloqua Sales Tools | Profiler & Engage. Access the replay Image Credit: Photo by fauxels from Pexels Overview In this final episode of our four-part series covering personalisation, we looked at how the Marketing team can support Sales & Service […]
Read our team’s insights and observations from the 2022 B2B Marketing Leaders Forum in Sydney.
Access this Eloqua User Group Webinar replay & discover how the Email & Landing Page Eloqua Design Editors help you create a more personalised CX.
How do we action hyper-personalisation in a high-value B2B environment? Is it as simple as adding an Eloqua field merge to an email? Watch this replay to discover more.
Marketers are shifting their focus from 3rd-party data to 1st party, but there’s plenty of work that needs doing before you can start collecting valuable insights. We explored this month in our Eloqua User Group how gateways and other capture methods can help marketers get the most out of content despite its source!
Your 1st party data is likely your #1 priority. It’s generally the most accurate of the data you have access to & likely the most current. This month we provided specific tips, ideas & suggestions for Eloqua customers helping them cleanse their data to drive more personalised campaigns.
With the amount of effort & investment made by most organisations to deliver amazing events, post-event campaigns are sometimes neglected or really aren’t thought through until after the event has passed. This month we looked at planning an optimal post-event experience.
Eloqua users have access to a range of tools to help hyper-personalise the large event registration process. From Progressive Profiling with smart forms and tailored pre-event registrant campaigns.
Designing a slick & engaging Event Registration process with Oracle Eloqua in a single location. Whether it’s a lunch meeting for 15 key executives or an all day event for 1,000 guests, Eloqua is a pivotal part of your event management process.
In episode 1 of our 3 part series, “Driving event registration success with Eloqua” we explored the webinar registration process. While Zoom users represented 56% of User Group registrants, we also review ON24, WebEx and GoToWebinar.
Consent Management, is that Preference Management or something else? Great question. This month we looked at Consent Management & ways you can use Eloqua to manage this critical business process. Even your legal team will be excited about how this is done. Watch the replay | Sydney Eloqua Help Centre Watch the replay | NYC […]
Your ability to create a targeted audience for your campaigns is enhanced when you use Eloqua’s Segment filters and don’t simply rely on uploaded excel files. Uploaded excel files are generally static in nature and don’t allow you to maximise the power of Eloqua’s segmentation capability.
The Campaign Canvas is at the heart of your Eloqua multi-step campaigns. Many have tried to copy it, but they continue to fail. Read on to discover why.
