With the amount of effort & investment made by most organisations to deliver amazing events, post-event campaigns are sometimes neglected or really aren’t thought through until after the event has passed. This month we looked at planning an optimal post-event experience.
Eloqua users have access to a range of tools to help hyper-personalise the large event registration process. From Progressive Profiling with smart forms and tailored pre-event registrant campaigns.
Designing a slick & engaging Event Registration process with Oracle Eloqua in a single location. Whether it’s a lunch meeting for 15 key executives or an all day event for 1,000 guests, Eloqua is a pivotal part of your event management process.
In episode 1 of our 3 part series, “Driving event registration success with Eloqua” we explored the webinar registration process. While Zoom users represented 56% of User Group registrants, we also review ON24, WebEx and GoToWebinar.
Consent Management, is that Preference Management or something else? Great question. This month we looked at Consent Management & ways you can use Eloqua to manage this critical business process. Even your legal team will be excited about how this is done. Watch the replay | Sydney Eloqua Help Centre Watch the replay | NYC […]
Your ability to create a targeted audience for your campaigns is enhanced when you use Eloqua’s Segment filters and don’t simply rely on uploaded excel files. Uploaded excel files are generally static in nature and don’t allow you to maximise the power of Eloqua’s segmentation capability.
The Campaign Canvas is at the heart of your Eloqua multi-step campaigns. Many have tried to copy it, but they continue to fail. Read on to discover why.
Newsletter campaigns are the mainstay for many digital marketers. There’s usually significant effort invested into the creation of content however we lose an opportunity to maximise that content if our focus is on a single email send.
Less-active or inactive Contacts are a challenge for all email marketers. The challenge is to re-engage these people, entice them back into activity, respond to offers, share your content and for your brand to be front and centre in their decision making processes.
Start making smart forms today with the Eloqua Form Design Editor. Once you understand the fundamentals of Eloqua Forms, you will then be in a position to see how they can help you automate more, personalise more and build a richer profile of the people you’re engaging with.
This Eloqua User Group replay provides suggestions and ideas about a range of things you should consider during extended holiday periods.
The key objective this month was to provide members with a “refresher course” when building in-person event registration campaigns. While COVID-19 is delivering different scenarios around the world, Australian & New Zealand clients are optimistic about in-person events in the first quarter of 2021.
Your Eloqua campaigns are just one touchpoint for your audience. Maintaining an on-brand experience is critical. Regardless of the size of your organisation, on-brand communications are important.
