Zoom + Marketing Automation
Experience the power of integrated marketing with Zoom & marketing automation
Zoom Communications provides a broad range of webinar functionality to support lead generation and engagement with your target audiences.
Their webinar platforms can be connected to marketing automation to help marketers deliver on-brand and hyper-personalised campaigns every time.
Why adding marketing automation to your Zoom webinars will enhance your personalisation
The enemy of personalisation is disparate or siloed data. Marketing automation platforms are the source of truth for engagement data from your email campaigns, and most also include the ability to track website behaviour.
Then, you have webinars.
Webinars collect mountains of data. Generally speaking, the data collected during the webinar needs to make its way to the CRM, student/member management system or other platforms—another integration point.
Reduce costs with pre-built Zoom to marketing automation integration
In place of creating additional integration points, it’s generally more efficient to capitalise on current integrations you have in place.
- Most marketing automation users will have an existing integration with a CRM
- You can easily connect Zoom to your marketing automation platform
- Then, leverage the existing marketing automation/CRM integration to move the appropriate webinar data to the CRM
That process will likely save you weeks and thousands of dollars.
Zoom Events
Reimagine how you connect with audiences
Zoom Events offers added functionality such as event hubs, dedicated corporate event spaces, customizable registration and ticketing, attendee networking through a chat-enabled event lobby, and event reporting, including registration, attendance, and ticket sales. This comprehensive solution simplifies how you host, market, and report on virtual and hybrid events.
Zoom Webinars Plus*
Engage your audience & foster interaction with Zoom Webinars Plus
Zoom Sessions is now Zoom Webinars Plus.
Enhance your events and webinars by increasing engagement in your single-session meetings using Zoom Meetings or Zoom Webinars to connect with your audience. Gather event analytics and use robust ticketing features to track attendance and engagement.
Zoom Meetings
Zoom Meetings provides simple, secure, & reliable video conferencing & messaging through any device.
Zoom Meetings is the mainstay of the modern working office. Eloqua clients can integrate Zoom Meetings with Eloqua for important meetings.
Perhaps you’re looking to host a C-Level round table and prefer Zoom Meetings instead of Zoom Webinars or Events.
You can automate the invitation process with Eloqua, know who has registered, and drive reminders from Eloqua’s Campaign Canvas with your on-brand email templates.
Zoom Webinars
Built on Zoom’s trusted video platform, Zoom Webinars empower you to broadcast your content to large audiences with ease & control.
Zoom Webinar is the core platform marketers have used for many years. It’s consistent and reliable and provides branding, Q&A, Chat, Polls, Panellists and more.
When you add your marketing automation* to the mix, you can automate registration, reminders, and post-event communications.