SALESFORCE MARKETING CLOUD | AGENTFORCE
Create & optimise campaigns end-to-end with some help from Agentforce
What is Agentforce?
Agentforce from salesforce is a proactive, autonomous AI application that provides specialised, always-on support to employees or customers. You can equip Agentforce with any necessary business knowledge to execute tasks according to its specific role.
Agentforce is not just a “chatbot”, it’s much more. Keep reading for more details.
Salesforce shared a number of success stories from clients at Dreamforce 2025
We summarised news from Dreamforce 2025 in this blog post. You’ll find more details about Agentforce, Marketing Cloud Next and more…
How are marketers using Agentforce?
Agentforce can help you build better campaigns faster. Marketers can save time generating campaign briefs, targeting audience segments, creating content, and building customer journeys in Flow.
And because Agentforce never sleeps, it will continually analyse performance against KPIs and proactively recommend improvements.
“Bloomberg has estimated that generative AI will become a $1.3T market by 2032. This may also double the cloud market revenues to $2T by 2030, due to the huge amount of computing power that is needed. Nvidia became the world’s most valuable company again as a case in point.”
Benioff addresses this by saying, “This is a big moment for every company who can become more productive, augment their employees, increase their customer fidelity, improve their overall company KPIs and deliver an agentic layer over their whole company and come up with all kinds of amazing new ideas.“
SOURCE: Salesforce Ben | My Agentforce Interview With Marc Benioff | 4th November, 2024
To discuss how Salesforce Agentforce can help your marketing team drive more tailored campaigns, contact us today.
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