Unlocking endless possibilities with Data.
Major events like Oracle Modern Cloud Day, held in Sydney last week, are a great chance for prospective customers as well as customers. They help you get a view into the big picture of what’s possible and then through break-out sessions, tangible tips from practitioners.
Modern Cloud Day provided opportunities for all parts of the business to attend a range of sessions on a wide range of topics. Our focus was the CX (Customer Experience) stream, which was more about best practice than it was about products or applications.
The Oracle team presented research from Forrester and other thought leaders to reinforce the changing dynamics and expectations of consumers in both high value (B2B) and low value (B2C) transactions.
“The New Oracle”
We heard this expression a number of times throughout the day. Along with the new mission statement, there was a refreshing tone from the Oracle team with the customer clearly at the front and center of most presentations.
I’ve been working with, and around Oracle since 1999. Like most big US software companies they’ve changed over the years and that change has generally been driven by the market and the needs of the customer. They’ve been in the database game since 1971, that’s a long time.
Oracle’s New Mission Statement
“Our mission is to help people see data in new ways, discover insights, unlock endless possibilities.”
Oracle helps businesses solve their biggest challenges.
- The major announcement by Valery Lanovenko, Oracle Managing Director Australia & New Zealand was the plan to open one new Data Centre around the world every 23 days over the next 18 months.
- This includes a new Data Centre for Sydney, the second one in Sydney, and one for Melbourne.
Microsoft and Oracle to interconnect Microsoft Azure and Oracle Cloud
This announcement in June 2019 was touched on during Modern Cloud Day, but will have significant benefit for many Oracle and Microsoft clients globally.
“As the cloud of choice for the enterprise, with over 95% of the Fortune 500 using Azure, we have always been first and foremost focused on helping our customers thrive on their digital transformation journeys,” said Scott Guthrie, executive vice president of Microsoft’s Cloud and AI division.
“With Oracle’s enterprise expertise, this alliance is a natural choice for us as we help our joint customers accelerate the migration of enterprise applications and databases to the public cloud.”
CX Leaders drive
Oracle Gen 2 Cloud Infrastructure
Possibly not the sexiest topic for our marketing audience, however, it’s this infrastructure that underpins what we do every day. Oracle has developed what they’re calling Gen 2 Cloud Infrastructure.
In my own words and understanding, Gen 2 Cloud Infrastructure acknowledges that the first generation internet and the associated infrastructure created in the 1990’s is not sufficient for our growing and evolving needs.
The five points listed here are the key components that makeup Oracle’s Gen 2 Cloud infrastructure.
- High performance compute and scale
- Governance, control & security
- Simple migrations, run all workloads
- Open interoperability and multi-cloud
- Regional availability and DR leadership
CX Leaders outperformed CX laggards on stock price growth by
Oracle’s Customer Experience Market Vision
To deliver on the promise you make to your customers, Oracle sees the market as three core pillars as shown below. Oracle’s job or purpose is to provide you with the technology and thought leadership you need in order to make that a reality.
The ability to deliver cross-channel marketing at the right time and with the right message.
Enabling your sales teams to collaborate across accounts, regions and around the world while accessing the most current marketing and service information about the customer.
More than just Customer Service, but having the ability to pre-empt customer needs. Having the ability to proactively reach out, solve potential problems while ensuring all parties are informed.
Underpinning each of these three pillars is your data.
In their May 6th, 2017 article “The world’s most valuable resource is no longer oil, but data“, the Economist opened with “A NEW commodity spawns a lucrative, fast-growing industry, prompting antitrust regulators to step in to restrain those who control its flow. A century ago, the resource in question was oil. Now similar concerns are being raised by the giants that deal in data, the oil of the digital era.”
Given the comparison of oil to data from a value point of view, does that make you think a little more about the untapped value that you may be sitting on today? Regardless of the size of your customer databases, one of the key aspects is that it’s 1st Party data, it’s your data. With the EU’s GDPR, the rest of the world will likely follow with similar legislation surrounding data privacy. Your 1st Party data will be critical.
How the media saw Oracle Modern Cloud Day
Marketing panel: Linear customer journey is dead, unpredictability is the new normal.
“Marketers from Suncorp, Greencross and Latitude share views on customer experience, personalisation outcomes and value, and data in customer engagement.”
Oracle CX leader: Customer experience is now a key c-level driven strategy.
“Marketing chief of the vendor’s CX business, Des Cahill, shares his views on experience technology adoption, cultural buy-in for CX and B2B versus B2C marketing approaches.”