2026
nominations have closed
Descriptions provided below focus on the CX award categories with the Marketing and Customer Data Excellence category highlighted.
Winners are selected from four regions: Japan and Asia Pacific; Europe, the Middle East, and Africa; Latin America; and North America.
Last updated: 1st May 2026
8 December, 2025
Regional Nominations open
31 January, 2026
Regional Nominations close
March – May, 2026
Regional Winners announced
6 July – Sep 4, 2026
Regional Nominations close
October, 2026
Global Winners announced
Marketing and Customer Data Excellence: Customer Insights and Engagement Award
Leveraging unified data and AI to engage new audiences and craft personalised, cross-channel customer journeys
Did your teams harness unified customer data and AI to deliver exceptional customer experiences, campaigns, or programs? This award recognises exceptional use of Oracle Marketing and Unity Data Platform to turn enterprise data into actionable customer intelligence, surface revenue opportunities, orchestrate targeted engagements, maximise campaign ROI, and build measurable customer loyalty.
Customer Experience Excellence Award
Achieving outstanding results using Oracle CX and the full Oracle suite to deliver AI-powered, connected customer experiences
Did your team use Oracle CX together with ERP, HCM, SCM, or other Oracle applications to transform the customer experience? This award honours organisations that combine embedded AI, connected data, and cross-application workflows to automate work, improve service, and personalise engagement to deliver consistent, intelligent experiences across the full customer journey. Winners demonstrate measurable gains in customer satisfaction, loyalty, and business performance.
Sales Excellence: Precision Revenue Growth Award
Driving high-value revenue using AI-powered recommendations from unified data, intelligent margins, and recurring relationships
Did your team transform performance through AI-driven automation and unified sales data?
This award recognises the exceptional use of AI to secure predictable, recurring revenue; maximise deal profitability and margin control; and drive accurate, error-free orders for sustained growth.
Service and Field Service Excellence: Service Automation Operations Award
Expediting resolutions through intelligent service and field service automation
Do your service and/or field service teams use data and AI-driven insights and processes to revolutionise service delivery?
This award recognises success in automating support workflows, accelerating resolutions, and achieving quantifiable gains in service and field service productivity and customer satisfaction.
*Formerly known as the Markies, this program paid tribute to Oracle Customer Experience (CX) Cloud customers, who made the biggest impact by enhancing their customers’ experience. The Markies were awarded to customers across advertising, marketing, sales, service, and commerce.
Meet a few of our winning clients.
2022 winner – The Builder Award for Best Global CX Program
“We knew how important this was for Flight Centre Travel Group and the trust that they were placing in us as a partner to lead them through this CX Program. We would literally be walking in the shoes of a UK customer one day, and a South African customer the next.
With most people working from home, we were able to get high levels of attendance at every virtual workshop, which significantly increased collaboration and insights throughout the strategic phases.”
Adrian Jones – CEO, Marketing Cube
2022 winner – The Thinker Award for Best CX Innovation
Viatris Australia has been named a 2022 Oracle Markie Award Winner for their MyEpiPen® patient support program.
Viatris is committed to providing high-quality, trusted medicines and innovative solutions to improve patient health. The Thinker Award for Best Customer Experience Innovation demonstrates their commitment to patients and their families in managing anaphylaxis.
2021 finalist, the University of Auckland proves the power of digital connection during Covid lockdowns and international student restrictions.
Dianne Head, Director of Communications and Marketing said that the online experience provided a personalised experience for people engaging with the platform and allowed data capture that provided a better understanding of customer behaviour.
2020 finalist, Les Mills International.
The Marketing Cube team was thrilled to be in a position to encourage Les Mills International to submit their GRIT campaign in two categories:
- The Borderless Award for Best International Marketing Campaign and
- The Upshot Award for Best Demonstrated ROI (Marketing)
Les Mills made it as a finalist in both categories but did not take home a Markie in 2020.
They were joined by outstanding teams from AON, Dymocks, Morningstar, Coles Supermarkets and others.
Eloqua customer, BMW Group New Zealand, won at the 2018 Markies.
The Marketing Cube team was delighted to be in a position to encourage the BMW Group New Zealand to submit an entry for their outstanding campaign performance in 2017.
The Markies began in 2007 to recognise excellence in marketing
Since 2007, Eloqua honoured excellence in Marketing through their annual Markie Awards.
Following the acquisition of Eloqua by Oracle, the awards were extended to the Oracle CX Marketing and CX suite of products.
Then in 2024 they awards were renamed and extended to Oracle Cloud Applications and Oracle Cloud Infrastructure customers.
Marketing Cube is proud to be an…
