ORACLE CX MARKETING ELOQUA | ADOBE MARKETO
How to treat video engagement like you do email engagement
In the past, viewing video engagement was limited to who “clicked” on an email to reach a video. Now, Eloqua & Marketo clients can not only see who watched a video, but how long they watched it for.
Last updated 24 June 2026
Drive greater personalisation with your Marketing Automation & your video content
VidSync by Enautics is the more innovative way to connect your video content with your marketing automation platform.
Seamlessly integrate YouTube, Vimeo, or Wistia viewer engagement data directly into Oracle Eloqua or Marketo, so you can see exactly who’s watching, what they’re watching, and how engaged they are.
- Deeper Insights: Go beyond basic video metrics. Track individual viewer engagement—down to device type and operating system—and record this data in Eloqua or Marketo for every prospect.
- Personalised Campaigns: Trigger targeted follow-ups, nurture flows, and scoring based on real video behaviour, not just clicks or form fills.
- Proven Results: VidSync customers have reported up to 600% pipeline growth, a 43% increase in form submissions, and a 97.8% boost in click-through rates.
- Seamless Integration: Works with Eloqua-hosted pages, your CMS, or even external landing pages. Secure, OAuth2-based authentication keeps your data private and compliant.
- Actionable Data: Basic engagement is automatically saved to the contact record, while detailed analytics are stored in a custom object—giving you the flexibility to analyse and act on the data your way.
How does VidSync work?
- Connect Your Video Platform: VidSync supports YouTube, Vimeo, and Wistia.
- Sync Engagement Data: Every view, pause, and re-watch is tracked and pushed into Eloqua or Marketo.
- Automate Smarter: Use this granular data to trigger campaigns, personalise follow-ups, and optimise your marketing ROI.
Track your video viewers
Trigger campaigns
Score Contacts
The UI (user interface) is intuitive and enables you to access all content from your video hosting site e.g. YouTube, Vimeo or Wistia.
Who should use VidSync?
- Marketers who want to prove and improve video ROI
- Teams using Eloqua or Marketo looking for a competitive edge
- Organisations that want to turn video viewers into qualified leads
Security & your video content
The VidSync app is hosted in a German Data Centre with Amazon Web Services (AWS), with disaster recovery in Ireland. Your data never leaves the EU.
Security
- Uses Google Oauth2 for YouTube
- Uses Oracle Oauth2 for Eloqua
- Works with Eloqua standard & secure landing pages
Data storage
- Basic data saved to the contact record
- Detailed data saved to a Custom Object
Compatibility
- Fully compatible with Eloqua-hosted pages
- Fully compatible with CMS hosted pages
- Compatible with pages hosted outside of Eloqua
US$375*
per month
Standard subscription
Up to 5,000 Server Calls
Key Features:
- Email support
- One YouTube channel
- One Eloqua instance
- One video platform
- 2 Users
US$500*
per month
Professional subscription
Up to 10,000 Server Calls
Key Features:
- Everything in Standard, plus:
- Dedicated account manager
- 5,000 additional server calls
- 5 Users
US$725*
per month
Enterprise subscription
Over 10,000 Server Calls
Key Features:
- Everything in Professional, plus:
- Multiple YouTube Channel integrations
- Multiple video platform integration
- Demandbase Integration
- User onboarding consulting
*Starting at.
Hero photo by Kyle Loftus on Unsplash