Understanding buyer behaviour with Digital Body Language
Knowing how to read your prospects’ and clients’ Digital Body Language™ is key to driving an incredible CX. Unlock their digital conversations, tap into hidden insights, and strengthen relationships like never before!
Getting started
Once you make the decision to implement marketing automation, there are a few things that can happen.
1. You can keep doing what you’ve always done, just with a shiny new platform or
2. You can begin to realise the value and insight marketing automation delivers and design and build campaigns accordingly.
We like helping our customers realise the value of the second point. It’s about a paradigm shift. Understanding that marketing automation and email marketing are two very different things is critical.
Email Marketing typically has a very “List” oriented focus. Marketing Automation is about understanding the behaviour, or Digital Body Language, of your contacts and engaging with them accordingly.
Road Map Planning
Once the dust settles on your implementation, we’ll work with you to develop a marketing automation road map.
This planning session helps Marketing Cube understand your business and at the same time, we can plan to share more about your chosen platform and functionality in the context of your strategy and specific campaign objectives.
This is where the fun really begins.
Marketing automation best practices
Change management
The best change management strategy begins before the change takes place. Having worked with many organisations installing marketing automation we will help provide your Change Management team with insight and an understanding of marketing automation best practices.
Customer success coaching
Our Marketing Automation consultants will support you through a Customer Success Coaching process. The process takes into consideration your sales and marketing objectives and goals and then helps you develop a plan to determine how you’ll action and achieve your objectives.
Buyer journey & CX
To get the most out of your investment with Oracle or Salesforce we need clarity of your buyer’s journey.
By mapping your buyer’s journey, you can begin to understand what to do to support your buyer on that journey, and also how you can influence the buyer and their decisions throughout that journey.
How clean is your data?
Today’s modern marketer understands the need for clean data. A worthy goal which many have found difficult to achieve. Not any more!
Sales & Marketing Alignment
When Marketing and Sales operate in unison towards common goals, everybody wins.
In fact, there is a school of thought that suggests we need a third word to describe sales and marketing.
Some companies have a Sales & Marketing Director, a single person to oversee these two groups.
This goes part way to bringing about alignment.
