Subscription Management

A better way for NFP’s to manage Opt-out

A better way for NFP’s to manage Opt-out

When your team works so hard on various email campaigns, the effort to get people to opt-in is significant. A simple “global opt-out” can be a killer. How about offering people choices about how they hear from you? Capture a supporter’s preferences Most organisations will run a variety of campaigns and these campaign will generally […]

Managing change with Marketing Automation

Managing change with Marketing Automation

Managing change can be a nightmare, however some people thrive on change. Others may work in a conservative organisation that almost forces a laggard approach which potentially drags out the change and prolongs the pain for much longer than is necessary. How does this impact Marketers? It’s my experience as we bring new customers onboard […]