How do we action hyper-personalisation in a high-value B2B environment? Is it as simple as adding an Eloqua field merge to an email? Watch this replay to discover more.
CX, observed behaviours & benchmarks Just as a retail store assistant observes physical body language in-store and determines the next best step with the shopper, Modern Marketers can do the same thing while observing Digital Body Language. The big difference is that Modern Marketers can observe thousands of people at the same time and […]
Technology now enables us to know more and do more, faster and smarter than ever before. This post contains a few quick tips on how setting up your marketing automation solution with agility at its core will help you deliver quality campaigns, at pace.
Most organisations are trying to be smarter about the way they engage with their customers. When you add the volume of various communications channels you have available, the complexity become significant.
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to […]
Do you have your Christmas Campaigns Built & Ready to Launch? Having spent 90% of my career in the B2B marketing space, I always look to my B2C colleagues with a little envy as we approach the Christmas season with their cool campaigns, extensive marketing opportunities and general fun associated with Christmas. At the end […]
A modern marketer understands the need to segment prospects in a way that helps your organisation progress them through their buying cycle i.e. a lead nurturing program. Simply buying a list and then emailing them or inviting them to an event is a bit like winking at someone in the dark, it’s reasonably ineffective. Unless […]
Getting More from Marketing Automation Over the past few weeks I’ve met with clients to review their campaign design and use of Oracle Marketing Cloud. These clients have been using Eloqua for at least 12 months and have certainly realised the benefits of Marketing Automation. However on closer examination of their campaigns, there are things […]
Mobile users broken down into four segments Understanding buyer behaviour is always key to helping you decide how to add value to your buyer\’s journey. What can your organisation offer a prospect or customer above and beyond what your competitors are offering? For most companies, mobile devices i.e. smartphones have changed the way customers engage […]