Eloqua Marketers are capturing a massive amount of Digital Body Language™. This data can provide Sales with additional insight beyond carbon-based activity and notes stored in the CRM.
Sales & Marketing Alignment
Yeah, ok it really does sound like a buzzword – “Smarketing”. However buzz words seem to have a way of catching on and often presenting an idea in one word that many words cannot. “Co-opetition” is another good one. This past week the teams at Marketing Cube and SalesITV hosted an event for Sales and Marketing professionals […]