When it comes to assigning budget to various marketing campaigns, the dollars assigned to advertising are often fought over by various team members. When it comes to understanding which channels are effective, you need to be able to measure each channel. Enter, attribution.
Whether you’re just starting to activate your email database or you’re worried about audience fatigue, here are a few tips and tricks to keep your contacts engaged and your messages on point. It’s 2019. Is email marketing still even relevant? As arguably the most cost-effective channel, email marketing should absolutely continue to be a key […]
So you’re a Modern Marketer who strives to make sure that when uploaded to Twitter, your images are going to look large and bold so as to catch the attention of your audience – only to find upon posting that Twitter cropped them?!?! Well not anymore, Twitter’s latest update means they will no longer be cropping images or […]
I’ve seen it many times, when people achieve success in a campaign, the comment usually follows “well, that was clearly a best practice campaign”. Really? Is it possible it was just a very clever campaign?
So you\’ve got someone in charge of your social channels. You\’ve started to see some results. You now want to find new ways to gain leads through social, increase your followers, drive events – you decide it\’s time to implement paid social advertising At Marketing Cube we have decided to do just that. We have a […]
Recently, I have become well acquainted with Oracle\’s Social Relationship Management (SRM). This platform to put it briefly unifies all your social media properties onto one unique interface. The benefit is that you never have to leave the platform to publish on separate accounts and once your campaigns are in place, all your analytics are available with the […]
94% of marketers believe that nurturing is an important part of their strategy yet… …75% believe there is room for optimisation. Of course there is, there’s always room for improvement, but where do you start? The main challenge here is understanding what’s working and what’s not working. Oracle Marketing Cloud customers have a range of […]
Are you on the ROI Journey? In a meeting today with a Marketing Manager the “ROI” question came up. “How do we measure ROI on these campaigns?”. Great question I said. As we constantly look at ways to measure ROI we can be creative about how to do it. However, at the end of the […]