Derek Bell Eloqua Updates, Marketing Automation
While Eloqua provides great flexibility with templates, most organisations want to ensure all communications are on-brand and deliver a consistent experience. Discover how Eloqua users can create on-brand, responsive communications with a range of templates.
Tim Cox Marketing Automation, Revenue Performance Management
We often use the expression when consulting with clients, “you’ve purchased a Ferrari but you’re driving it like a Ford.” What do we mean by this? If you’ve got a leading marketing automation platform but still using it at a basic level, well then, you’re just not using it to its full capability. In short, your investment […]
Super Bowl 50 is fast approaching and you know what that means… it’s time to get social and develop some exposure, no matter how big or small your brand is. If you don’t know by now, Super Bowl is the most watched sporting event on the planet with a record 120 million viewers tuning in […]
Derek Bell Revenue Performance Management
I’ve seen it many times, when people achieve success in a campaign, the comment usually follows “well, that was clearly a best practice campaign”. Really? Is it possible it was just a very clever campaign?
Following the global Modern Marketing event in Las Vegas earlier this year, Oracle Marketing Cloud hosted over 100 guests at the Modern Marketing Tour 2015 in Melbourne this week. It all comes back to data Across the various presentations throughout the afternoon, there was a common theme. That theme was data and in some cases […]
Derek Bell Not-for-Profit, Revenue Performance Management
What’s the difference? An email marketer has a list and a single email & they hit that list over & over again. They watch their unsubscribes increase and they deliver poor quality leads to the sales team. A marketer using marketing automation “engages” with buyers or donors based on their behaviour & Digital Body Language™ […]
Derek Bell Eloqua Updates, Revenue Performance Management
Email continues to outperform Social Media as a tool to engage your audience, this doesn’t mean we write off Social. It just means we need to refine our message and specifically refine the audience or segment we engage with. We did some analysis and discovered… …that engaging with those people who were actively showing an […]
In this week’s book review, we look at Alex Allwood’s second pillar of Customer Experience (CX), Organisational Alignment. Summary In this chapter, Allwood presents the well founded argument that unless staff are focused on the customer, there’s little chance the organisation will achieve its CX goals. She points out: “Some of the greatest customer experience […]
Alex Allwood is the author of Getting in the Game, Customer Experience is the Brand. Allwood is the founder and CEO of Sydney based The Holla Agency.
