Read our team’s insights and observations from the 2022 B2B Marketing Leaders Forum in Sydney.
Working at Marketing Cube, I’ve begun to understand the complexities of Marketing Automation and functions that are deliverable through a platform like Eloqua.
Access this Eloqua User Group Webinar replay & discover how the Email & Landing Page Eloqua Design Editors help you create a more personalised CX.
Marketers are shifting their focus from 3rd-party data to 1st party, but there’s plenty of work that needs doing before you can start collecting valuable insights. We explored this month in our Eloqua User Group how gateways and other capture methods can help marketers get the most out of content despite its source!
The increasing focus on building inspiring digital experiences is also driving an increasing demand for a seamless connection to the sales experience to continue the conversation. Discover how Lead Scoring can help.
Designing a slick & engaging Event Registration process with Oracle Eloqua in a single location. Whether it’s a lunch meeting for 15 key executives or an all day event for 1,000 guests, Eloqua is a pivotal part of your event management process.
In episode 1 of our 3 part series, “Driving event registration success with Eloqua” we explored the webinar registration process. While Zoom users represented 56% of User Group registrants, we also review ON24, WebEx and GoToWebinar.
The 2018 Oracle CloudWorld event took place in early May at the new Hyatt Regency Hotel in Sydney. Attended by well over 1,000 people, the event covered a wide range of areas for today’s Cloud driven world.
Watch the video Voting has closed BMW Group New Zealand has been recognised globally for digital marketing excellence, securing a finalist position in this year’s Oracle Markie Awards. It comes less than 12 months into their digital transformation journey. The awards represent the highest standards in marketing innovation and customer experience, and bring together some […]
The power of Marketing Automation is sitting there, waiting to be used. Eloqua users have the ability to automate much of what they do. Sometimes, it’s determining which of your campaign can be well, ‘fully automated’. That’s what we covered in this User Group. Once the webinar replay is available, a button will be available […]
We’re making our way at a rapid pace through 2017 and before you blink again we’ll be marching into 2018. With that in mind, I believe it’s a good time to review what’s been happening in the world of social and particularly its role in marketing automation. 2016 saw the extreme lift-off of advertising through […]
Technology now enables us to know more and do more, faster and smarter than ever before. This post contains a few quick tips on how setting up your marketing automation solution with agility at its core will help you deliver quality campaigns, at pace.
Most organisations are trying to be smarter about the way they engage with their customers. When you add the volume of various communications channels you have available, the complexity become significant.
As consultants we can easily get lost in the endless possibilities that marketing automation provides. This might include complex forms and triggered campaigns through to CRM integrations and data mapping to build a richer profile of your contacts. So it can be forgiven that sometimes we forget that we just need to step back and […]