One of the most common expectations new users to Eloqua have is the ability to build a lead nurturing campaign. It’s a fair expectation and really is a pretty simple process.
94% of marketers believe that nurturing is an important part of their strategy yet… …75% believe there is room for optimisation. Of course there is, there’s always room for improvement, but where do you start? The main challenge here is understanding what’s working and what’s not working. Oracle Marketing Cloud customers have a range of […]