CX, observed behaviours & benchmarks Just as a retail store assistant observes physical body language in-store and determines the next best step with the shopper, Modern Marketers can do the same thing while observing Digital Body Language. The big difference is that Modern Marketers can observe thousands of people at the same time and […]
A key step to Sales & Marketing Alignment is communication. Today’s marketer is moving at a considerable pace with some campaigns conceived at 8 am and live by 10 am. Eloqua provides two Sales Tools to help Marketing ensure Sales are on message with access to the right assets. Watch the replay Eloqua Help Centre […]
When the new Eloqua Email Editor arrived in early 2018, we started to build new templates for our various campaigns. I wondered about those “always-on” campaigns and the emails they send automatically. You can also watch a short how-to video.
Eloqua users have had a great year with many enhancements to the platform. We’ve heard some news about some specific new features coming in 2017. We’ve also listed a few of the current features currently in BETA. Read on to learn more.
Email continues to outperform Social Media as a tool to engage your audience, this doesn’t mean we write off Social. It just means we need to refine our message and specifically refine the audience or segment we engage with. We did some analysis and discovered… …that engaging with those people who were actively showing an […]
There’s no shortage of people offering advice on Content Marketing. Amidst all the advice I’ve seen, I’ve found some “nuggets”, great pieces of advice that have changed the way I develop content. Where do I start? I spend an inordinate amount of time looking over Eloqua Insights. Insight is the reporting function within Oracle Marketing […]
Making the time to analyse your website is critical to ensure it’s fresh and engaging. Here’s some tips for Modern Marketers. Start at the beginning The first thing you need to understand is your web traffic. You can use Google Analytics to help you understand the entry or landing pages of your website. These are […]