Data, data, data – you just can’t do your job without it. Data from your CRM, ERP, Social sites and more, it’s easy to feel like it’s an onslaught of data. How do you manage that data and have the confidence to personalise campaigns from that same data?
“But we’ve always done it this way”. I don’t know about you, but I want to scream when I hear this comment, especially when it’s in the context of a business process that’s causing delays or is impacting the Customer Experience (CX).