With the amount of effort & investment made by most organisations to deliver amazing events, post-event campaigns are sometimes neglected or really aren’t thought through until after the event has passed. This month we looked at planning an optimal post-event experience.
If you’re a marketing automation user as well as a Modern Marketer who schedules or hosts webinars then this is for you. I have been spending quite a bit of time lately with clients who want to take full advantage of Oracle Marketing Cloud Eloqua and the power of marketing automation within their webinars. In short, if you […]
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to […]
As the world of social media continues to evolve, so does the Oracle Social Relationship Management Platform. The latest updates include Facebook page tagging, new ways to manage your data, creating alerts for your topics, the ability to move bundles and advances to your search terms when creating topics. In this blog, we will dive […]
…but there\’s only 139 days until Christmas. Yeah, I\’m hearing you. Does it feel like only yesterday that you took the tree down or do you still have some tinsel hanging from your cube wall? It\’s time to start thinking Christmas Card lists, Christmas parties for customers, partners etc. The prompt for me and this […]
Event Management Doing More With Less & Getting Results It’s the same statement most managers and executives hear from staff, “we don’t have enough time” or “we’re under resourced, we need more people”. You can take a Six Sigma approach and refine your business processes to remove redundant steps, but you can only do that […]
Do you have your Christmas Campaigns Built & Ready to Launch? Having spent 90% of my career in the B2B marketing space, I always look to my B2C colleagues with a little envy as we approach the Christmas season with their cool campaigns, extensive marketing opportunities and general fun associated with Christmas. At the end […]