Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
Over the past 12 months it’s likely you’ve developed a range of automated campaigns that are designed to run on a number of factors. Now is the time to review these assets and ensure they’re still relevant, on brand and don’t contain out of date information.
As consultants we can easily get lost in the endless possibilities that marketing automation provides. This might include complex forms and triggered campaigns through to CRM integrations and data mapping to build a richer profile of your contacts. So it can be forgiven that sometimes we forget that we just need to step back and […]
It is no secret that people now spend more hours on mobile devices than they do on desktops. Without a cross device DMP, mobile marketing and engagement is often either undervalued or overvalued. Marketers undervalue mobile advertising because many still apply a last click/conversion KPI model. Read more…
Over the past month I’ve met with a number of Eloqua customers. They’re all doing amazing things and getting results from their campaigns. However, some are really running their campaigns with one hand tied behind their back. Taking advantage of Eloqua’s Automation is critical to getting the most out of the platform and is the […]
The idea of Account-Based Marketing (ABM) is not a new one. If you’ve been around a while, you’ve probably been exposed to Enterprise Selling Process (ESP) originally from a company called OnTarget in the 1990’s. When you add a CRM system and a Marketing Automation Platform, you’ve got everything you need to get started with account-based marketing.
Eloqua users have had a great year with many enhancements to the platform. We’ve heard some news about some specific new features coming in 2017. We’ve also listed a few of the current features currently in BETA. Read on to learn more.
While Eloqua provides great flexibility with templates, most organisations want to ensure all communications are on-brand and deliver a consistent experience. Discover how Eloqua users can create on-brand, responsive communications with a range of templates.
The Cloud enables easy integration with a range of apps and other systems. Oracle Marketing Cloud Eloqua, when integrated with your CRM, delivers up to the minute data to marketers empowering them to deliver a unique Customer Experience (CX).
We often use the expression when consulting with clients, “you’ve purchased a Ferrari but you’re driving it like a Ford.” What do we mean by this? If you’ve got a leading marketing automation platform but still using it at a basic level, well then, you’re just not using it to its full capability. In short, your investment […]
Have you leveraged the power of the cloud by integrating Social, Marketing and Sales? Allow Oracle technology to showcase its technology stack through an integration with Oracle Marketing Cloud Eloqua and Oracle Social Relationship Management (SRM). We often get asked how you can gain ROI through social media. Through an integration from Oracle Marketing Cloud Eloqua into SRM, your social team […]
In an effort to extend their reach to prospective students and do more with ever diminishing budgets, Australian universities are discovering the benefits of Marketing Automation as a core communication tool to help manage the complexities of the student lifecycle. Why Marketing Automation? At its core, marketing automation is a communication tool. However, unlike email marketing […]