We’re making our way at a rapid pace through 2017 and before you blink again we’ll be marching into 2018. With that in mind, I believe it’s a good time to review what’s been happening in the world of social and particularly its role in marketing automation. 2016 saw the extreme lift-off of advertising through […]
Many marketers face the challenge of delivering Marketing Qualified Leads to the sales team. This month we focussed on the need for a defined and agreed process between marketing and sales. We then looked at various ways Eloqua, largely through smarter use of segments, can help you build an audience of potential MQL\’s. Watch the […]
Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
Most organisations are trying to be smarter about the way they engage with their customers. When you add the volume of various communications channels you have available, the complexity become significant.
Over the past 12 months it’s likely you’ve developed a range of automated campaigns that are designed to run on a number of factors. Now is the time to review these assets and ensure they’re still relevant, on brand and don’t contain out of date information.
As consultants we can easily get lost in the endless possibilities that marketing automation provides. This might include complex forms and triggered campaigns through to CRM integrations and data mapping to build a richer profile of your contacts. So it can be forgiven that sometimes we forget that we just need to step back and […]
It is no secret that people now spend more hours on mobile devices than they do on desktops. Without a cross device DMP, mobile marketing and engagement is often either undervalued or overvalued. Marketers undervalue mobile advertising because many still apply a last click/conversion KPI model. Read more…
Over the past month I’ve met with a number of Eloqua customers. They’re all doing amazing things and getting results from their campaigns. However, some are really running their campaigns with one hand tied behind their back. Taking advantage of Eloqua’s Automation is critical to getting the most out of the platform and is the […]
The idea of Account-Based Marketing (ABM) is not a new one. If you’ve been around a while, you’ve probably been exposed to Enterprise Selling Process (ESP) originally from a company called OnTarget in the 1990’s. When you add a CRM system and a Marketing Automation Platform, you’ve got everything you need to get started with account-based marketing.
Eloqua users have had a great year with many enhancements to the platform. We’ve heard some news about some specific new features coming in 2017. We’ve also listed a few of the current features currently in BETA. Read on to learn more.
While Eloqua provides great flexibility with templates, most organisations want to ensure all communications are on-brand and deliver a consistent experience. Discover how Eloqua users can create on-brand, responsive communications with a range of templates.
The Cloud enables easy integration with a range of apps and other systems. Oracle Marketing Cloud Eloqua, when integrated with your CRM, delivers up to the minute data to marketers empowering them to deliver a unique Customer Experience (CX).
One of the many benefits of a SaaS platform like Eloqua is the ease of which new features are accessed. You leave work on Friday and when you return on Monday you have a range of new features to help you get more from the platform.
We often use the expression when consulting with clients, “you’ve purchased a Ferrari but you’re driving it like a Ford.” What do we mean by this? If you’ve got a leading marketing automation platform but still using it at a basic level, well then, you’re just not using it to its full capability. In short, your investment […]