My experience working in Marketing Automation
Working at Marketing Cube, I’ve begun to understand the complexities of Marketing Automation and functions that are deliverable through a platform like Eloqua.
Eloqua
Tips to building a more unique CX with Eloqua Design Editors
Access this Eloqua User Group Webinar replay & discover how the Email & Landing Page Eloqua Design Editors help you create a more personalised CX.
Get started today, a more personal approach to your marketing.
How do we action hyper-personalisation in a high-value B2B environment? Is it as simple as adding an Eloqua field merge to an email? Watch this replay to discover more.
The data that matters
Marketers are shifting their focus from 3rd-party data to 1st party, but there’s plenty of work that needs doing before you can start collecting valuable insights. We explored this month in our Eloqua User Group how gateways and other capture methods can help marketers get the most out of content despite its source!
5 steps to avoid missed opportunities with Lead Scoring
The increasing focus on building inspiring digital experiences is also driving an increasing demand for a seamless connection to the sales experience to continue the conversation. Discover how Lead Scoring can help.
Designing a slick and engaging Event Registration process in a single location.
Designing a slick & engaging Event Registration process with Oracle Eloqua in a single location. Whether it’s a lunch meeting for 15 key executives or an all day event for 1,000 guests, Eloqua is a pivotal part of your event management process.
Automate your webinar registration process with Eloqua
In episode 1 of our 3 part series, “Driving event registration success with Eloqua” we explored the webinar registration process. While Zoom users represented 56% of User Group registrants, we also review ON24, WebEx and GoToWebinar.
Press Release: University of Auckland proves the power of digital connection during Covid lockdowns and international student restrictions
University of Auckland proves the power of digital connection during Covid lockdowns and international student restrictions.
The Eloqua Campaign Canvas Basics 101 – an update
The Campaign Canvas is at the heart of your Eloqua multi-step campaigns. Many have tried to copy it, but they continue to fail. Read on to discover why.
Eloqua & Brand Management
Your Eloqua campaigns are just one touchpoint for your audience. Maintaining an on-brand experience is critical. Regardless of the size of your organisation, on-brand communications are important.
Data cleansing & other laundry tips
Adjusting to the new normal, or preparing for the future? Most of our clients are working harder than ever “on” their businesses, we suggest it’s a great time for some data cleansing!
Hands-on with Eloqua
We’ve looked through our Eloqua Service Requests over the last few months & identified common questions and provided answers in this Eloqua User Group.
Sailing tips for Modern Marketers
Is your organisation leveraging Eloqua’s automation? It’s easy to fall into a “set-and-forget” headspace allowing Eloqua to work some magic on your campaigns. However, Modern Marketers know that observing behaviour, analysing data and making slight changes in their course can produce a significant impact on campaign outcomes. Watch the replay Eloqua Help Centre Why the […]
Calling all Eloqua users, join us for tips & ideas to lay a solid foundation for 2020.
To kick off the new year we’ll revisit Eloqua Insight, Eloqua Dashboards and provide ideas to help you save time by looking at ways you can automate more with the objective to free up time and allow you to focus on new campaign and ideas.