Eloqua’s campaign canvas provides a huge amount of flexibility to help you tailor your campaigns far beyond simply sending one email to a group of people. This User Group we focussed on reminders and tips to help speed your campaign build, take advantage of the automation and deliver a unique & magical CX. Watch the […]
Tim Cox Marketing Automation, Social Media
We’re making our way at a rapid pace through 2017 and before you blink again we’ll be marching into 2018. With that in mind, I believe it’s a good time to review what’s been happening in the world of social and particularly its role in marketing automation. 2016 saw the extreme lift-off of advertising […]
Tim Cox Marketing Automation, Revenue Performance Management
We often use the expression when consulting with clients, “you’ve purchased a Ferrari but you’re driving it like a Ford.” What do we mean by this? If you’ve got a leading marketing automation platform but still using it at a basic level, well then, you’re just not using it to its full capability. In short, your investment […]
Derek Bell Eloqua Updates, Marketing Automation
Uncovering Digital Body Languge Tracking people’s behaviour on your website is a great way to understand their interest in what it is that you do as an organisation. The Eloqua tracking script, much like the Google tracking script, gives you a greater level of insight that can lead to very specific engagement and your ability […]
Tim Cox Eloqua Updates, Industry News
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to […]
Super Bowl 50 is fast approaching and you know what that means… it’s time to get social and develop some exposure, no matter how big or small your brand is. If you don’t know by now, Super Bowl is the most watched sporting event on the planet with a record 120 million viewers tuning in […]
Predicting what will happen in social media is about as hard as predicting what the next viral post will be. However, at least as marketers, we can read and engage with each other and in turn string a few ideas as to the direction we think social media might take. Firstly, in 2015 we saw the rise of […]
We are all on social in some form. Even if you’re not posting, I am sure you are engaging and your Digital Body Language™ is still providing some behavioural data to a digital marketer. The fact is that every comment, like, favourite, retweet can be used in a positive way to guide a digital marketers actions so […]
As the world of social media continues to evolve, so does the Oracle Social Relationship Management Platform. The latest updates include Facebook page tagging, new ways to manage your data, creating alerts for your topics, the ability to move bundles and advances to your search terms when creating topics. In this blog, we will dive […]
Derek Bell Not-for-Profit, Revenue Performance Management
What’s the difference? An email marketer has a list and a single email & they hit that list over & over again. They watch their unsubscribes increase and they deliver poor quality leads to the sales team. A marketer using marketing automation “engages” with buyers or donors based on their behaviour & Digital Body Language™ […]
Tim Cox Eloqua Updates, Revenue Performance Management, Social Media
Long gone are the days when the sales and marketing teams are aligned separately in social channels. Sales teams are seemingly more involved in channels such as LinkedIn and Twitter, realising that by working alongside the marketing team, they can actively reach a wider audience and deliver a personal experience to potential customers. Marketing Automation enables […]
Tim Cox Eloqua Updates, Revenue Performance Management, Social Media
You’re perfecting your marketing automation platform. You have managed to understand the ins and outs of sending campaigns, scheduling events and tracking your email click-through rates. You are just missing that other channel – social media.
You have been posting, blogging, tweeting, following and pinning all things left and right, feeling good about your social marketing efforts yet your engagement with your audience has remained stagnant. So where is your audience? Have you gained many impressions or are you just talking to a wall that occasionally talks back again? An organisation […]
Recently, I have become well acquainted with Oracle’s Social Relationship Management (SRM). This platform to put it briefly unifies all your social media properties onto one unique interface. The benefit is that you never have to leave the platform to publish on separate accounts and once your campaigns are in place, all your analytics are available with the […]
