Your ability to create a targeted audience for your campaigns is enhanced when you use Eloqua’s Segment filters and don’t simply rely on uploaded excel files. Uploaded excel files are generally static in nature and don’t allow you to maximise the power of Eloqua’s segmentation capability.
Digital Body Language
Eloqua Marketers are capturing a massive amount of Digital Body Language™. This data can provide Sales with additional insight beyond carbon-based activity and notes stored in the CRM.
CX, observed behaviours & benchmarks Just as a retail store assistant observes physical body language in-store and determines the next best step with the shopper, Modern Marketers can do the same thing while observing Digital Body Language. The big difference is that Modern Marketers can observe thousands of people at the same time and […]
How do you find and then engage, that one person in the crowd who might be interested in your products or services? With access to their Digital Body Language™ you have ways to respond to their customer journey and reduce the sales cycle.
Eloqua’s campaign canvas provides a huge amount of flexibility to help you tailor your campaigns far beyond simply sending one email to a group of people. This User Group we focussed on reminders and tips to help speed your campaign build, take advantage of the automation and deliver a unique & magical CX.
We’re making our way at a rapid pace through 2017 and before you blink again we’ll be marching into 2018. With that in mind, I believe it’s a good time to review what’s been happening in the world of social and particularly its role in marketing automation. 2016 saw the extreme lift-off of advertising through […]
We often use the expression when consulting with clients, “you’ve purchased a Ferrari but you’re driving it like a Ford.” What do we mean by this? If you’ve got a leading marketing automation platform but still using it at a basic level, well then, you’re just not using it to its full capability. In short, your investment […]
Uncovering Digital Body Languge Tracking people’s behaviour on your website is a great way to understand their interest in what it is that you do as an organisation. The Eloqua tracking script, much like the Google tracking script, gives you a greater level of insight that can lead to very specific engagement and your ability […]
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to […]
Super Bowl 50 is fast approaching and you know what that means… it’s time to get social and develop some exposure, no matter how big or small your brand is. If you don’t know by now, Super Bowl is the most watched sporting event on the planet with a record 120 million viewers tuning in […]
Predicting what will happen in social media is about as hard as predicting what the next viral post will be. However, at least as marketers, we can read and engage with each other and in turn string a few ideas as to the direction we think social media might take. Firstly, in 2015 we saw the rise of […]
We are all on social in some form. Even if you’re not posting, I am sure you are engaging and your Digital Body Language™ is still providing some behavioural data to a digital marketer. The fact is that every comment, like, favourite, retweet can be used in a positive way to guide a digital marketers actions so […]
As the world of social media continues to evolve, so does the Oracle Social Relationship Management Platform. The latest updates include Facebook page tagging, new ways to manage your data, creating alerts for your topics, the ability to move bundles and advances to your search terms when creating topics. In this blog, we will dive […]
What\’s the difference? An email marketer has a list and a single email & they hit that list over & over again. They watch their unsubscribes increase and they deliver poor quality leads to the sales team. A marketer using marketing automation \”engages\” with buyers or donors based on their behaviour & Digital Body Language™ […]