With the end of third-party cookies approaching, the importance of first-party cookies is growing. Amplifying your first-party data using marketing automation will be a key driver in future-proofing your marketing.
Data, data, data – you just can’t do your job without it. Data from your CRM, ERP, Social sites and more, it’s easy to feel like it’s an onslaught of data. How do you manage that data and have the confidence to personalise campaigns from that same data?
In order to execute your engagement strategy, there are a few keys things you need to get in place first. They are Data, People and Processes. Data – Your starting point How often have you called or engaged with an organisation as a customer and got the distinct impression that they have no idea who […]
It\’s the one topic that keeps popping up again and again in your LinkedIn feed, Twitter and perhaps even on Facebook if you follow companies and consulting firms. So why do so many companies struggle to get it right? What are the barriers preventing companies or organisations from delivering a customer-first experience? At Marketing Cube […]
Having been to several Oracle events this year, I was joking confidently with my co-workers that I’d be seeing plenty of America’s Cup footage at this year’s Oracle Open World. Not that I minded, those fantastic yachts sailing in San Francisco look amazing. The reality was that there was plenty of huge footage before keynotes, […]