In the middle of a global pandemic, we needed a way to reach our clients and prospects, most working from home, as part of our regular Oracle Marketing Lab workshop. The event is usually delivered over lunch with a sit-down meal. Current circumstances meant we had to think outside the box and try to deliver an intimate experience via ZOOM.
Unlocking endless possibilities with Data. Major events like Oracle Modern Cloud Day, held in Sydney last week, are a great chance for prospective customers as well as customers. They help you get a view into the big picture of what’s possible and then through break-out sessions, tangible tips from practitioners. Modern Cloud Day provided opportunities […]
Data, data, data – you just can’t do your job without it. Data from your CRM, ERP, Social sites and more, it’s easy to feel like it’s an onslaught of data. How do you manage that data and have the confidence to personalise campaigns from that same data?
Does the best customer experience start with the employer brand / employee engagement and if so, can we service our internal customers without losing sight of those that pay the bills?
In this week’s book review, we look at Alex Allwood’s second pillar of Customer Experience (CX), Organisational Alignment. Summary In this chapter, Allwood presents the well founded argument that unless staff are focused on the customer, there’s little chance the organisation will achieve its CX goals. She points out: “Some of the greatest customer experience […]
In this week’s book review, we look at Alex Allwood’s first pillar of Customer Experience (CX), Brand Purpose. Summary Allwood outlines that the culture of your organisation will go a long way to helping you build relationships with your customers. She cites organisations like Apple Inc., TOMS shoes and Dove Skin & Hair etc. Each […]
Alex Allwood is the author of Getting in the Game, Customer Experience is the Brand. Allwood is the founder and CEO of Sydney based The Holla Agency.
Over the past few months I’ve had a number of meetings with customers where we’ve talked about their nurturing campaigns. To be honest, I tend to geek out a little with these meetings. From my point of view as a Customer Success Director it tells me that they’ve moved on from a batch and blast […]
Oracle’s Marketing Cloud continues to expand Additional innovation for Modern Marketers 600+ Digital Marketers attended the ADMA Global Forum two day conference at the Sydney Hilton Hotel this week. The event was four events rolled into five days. Oracle and Marketing Cube attended the ADMA Marketing & Advertising Forum, held Tuesday and Wednesday this week. Oracle Marketing Cloud took centre […]
There are many reasons to be excited about the Eloqua Summer 2014 Release (Jun/Jul). We’ve captured a few of the highlights here and will post more over the rest of this month. Since Oracle’s acquisition of Eloqua at the end of 2012, Oracle has invested heavily in complimentary technologies to create the Oracle Marketing Cloud. The […]
Getting personal with online shoppers If you\’re as old as I am, you\’ll remember getting excited when you first shopped at Amazon.com. Based on your purchase history and your browsing history, Amazon presented you with products that probably related to you and your preferences. Possibly a vast improvement on your bricks and mortar experiences. The […]
I had an opportunity to meet with a long-standing client recently and hear the news that she has a new role. Previously she managed their marketing team, specifically the Oracle Eloqua Marketing Cloud team who built their various marketing automation campaigns. Her new role is as Customer Experience (CX) Manager, this is also a new […]
For many marketers the primary focus of our activity is lead generation or perhaps branding. In essence we’re trying to bring new business to our organisation or we’re working to ensure people have a good impression of our brand and what it is that we do. What about your customers? To save any confusion, a […]
Event Management Doing More With Less & Getting Results It’s the same statement most managers and executives hear from staff, “we don’t have enough time” or “we’re under resourced, we need more people”. You can take a Six Sigma approach and refine your business processes to remove redundant steps, but you can only do that […]