Recognising customers as individuals with preferences and responding at the right time and in the moment requires a smarter approach that is personalised, seamless and immediate – and also results in an emotionally positive experience.
We’re making our way at a rapid pace through 2017 and before you blink again we’ll be marching into 2018. With that in mind, I believe it’s a good time to review what’s been happening in the world of social and particularly its role in marketing automation. 2016 saw the extreme lift-off of advertising through […]
Anyone who’s run an event or spoken at one knows, Q&A panels can be hard. Unpredictable. Downright awkward at times. When I asked an expert panel at a mobile marketing summit in Auckland recently about the role of mobile in B2B, I honestly wasn’t trying to trip anyone up. Nevertheless, the question drew a series […]
We often use the expression when consulting with clients, “you’ve purchased a Ferrari but you’re driving it like a Ford.” What do we mean by this? If you’ve got a leading marketing automation platform but still using it at a basic level, well then, you’re just not using it to its full capability. In short, your investment […]
If you’re looking for a portal for all your social requirements then you’ve come to the right place. Our social library is your resource station for all your social needs including but not limited to: Social selling Listening Engagement Mobile marketing and Digital body language Just click on the button below to view which resource […]
Data management platforms, marketing automation, Modern Marketing, form processing, plenty of wait steps, segmentation and custom data objects. 12 months in with Marketing Cube and these are just a few of the topics that I discuss on a daily basis with my clients, sales partners and co-workers. Half of these I was very new to […]
If you’re anything like me and manage multiple accounts of Instagram and were constantly frustrated with having to log out and sign into seperate accounts each time, then you will happily know that you can finally breathe a sigh of relief! The new Instagram update has addressed this problem (…finally) and now your social media life just […]
So you’re a Modern Marketer who strives to make sure that when uploaded to Twitter, your images are going to look large and bold so as to catch the attention of your audience – only to find upon posting that Twitter cropped them?!?! Well not anymore, Twitter’s latest update means they will no longer be cropping images or […]
We are all on social in some form. Even if you’re not posting, I am sure you are engaging and your Digital Body Language™ is still providing some behavioural data to a digital marketer. The fact is that every comment, like, favourite, retweet can be used in a positive way to guide a digital marketers actions so […]
Long gone are the days when the sales and marketing teams are aligned separately in social channels. Sales teams are seemingly more involved in channels such as LinkedIn and Twitter, realising that by working alongside the marketing team, they can actively reach a wider audience and deliver a personal experience to potential customers. Marketing Automation enables […]
In this week’s book review, we look at Alex Allwood’s first pillar of Customer Experience (CX), Brand Purpose. Summary Allwood outlines that the culture of your organisation will go a long way to helping you build relationships with your customers. She cites organisations like Apple Inc., TOMS shoes and Dove Skin & Hair etc. Each […]
Alex Allwood is the author of Getting in the Game, Customer Experience is the Brand. Allwood is the founder and CEO of Sydney based The Holla Agency.
It\’s the one topic that keeps popping up again and again in your LinkedIn feed, Twitter and perhaps even on Facebook if you follow companies and consulting firms. So why do so many companies struggle to get it right? What are the barriers preventing companies or organisations from delivering a customer-first experience? At Marketing Cube […]
Before I landed this role I had been trying to get into the marketing automation space for a while. I knew about it but it was not really within my grasp until my marketing role previous to Marketing Cube. Ironically out of the entire 5 floor building, the person who sat directly opposite me was the Marketing Specialist […]