What is “Best Practice”?
I’ve seen it many times, when people achieve success in a campaign, the comment usually follows “well, that was clearly a best practice campaign”. Really? Is it possible it was just a very clever campaign?
Campaign Design
Derek Bell Revenue Performance Management
Are Your Open Rates Not What They Should Be?
Headlines Aren’t A Big Mystery Are you avoiding learning about headlines because you’re not a copywriter? Better not, because no matter whether you make a PowerPoint presentation, sales call, or write an email, you’re going to need this information. The last thing you need is a headline that will go glug glug and take your marketing […]