The Campaign Canvas is at the heart of your Eloqua multi-step campaigns. Many have tried to copy it, but they continue to fail. Read on to discover why.
The key objective this month was to provide members with a “refresher course” when building in-person event registration campaigns. While COVID-19 is delivering different scenarios around the world, Australian & New Zealand clients are optimistic about in-person events in the first quarter of 2021.
Eloqua’s campaign canvas provides a huge amount of flexibility to help you tailor your campaigns far beyond simply sending one email to a group of people. This User Group we focussed on reminders and tips to help speed your campaign build, take advantage of the automation and deliver a unique & magical CX.
When you focus on your customers and their interactions with your brand, you begin to think differently about how each of those interactions takes place. This month we looked at ways to use the Eloqua Campaign Canvas to support your objective to provide a unique CX. Watch the Replay Eloqua Help Centre You ask the […]
This Eloqua User Group was all about our members. It was your opportunity to ask the questions you always wondered about or to seek clarification on specific functional aspects of Eloqua that you were not sure about. Watch the Replay Eloqua Help Centre Answers to your questions There were far too many questions to answer […]
Eloqua Campaign Canvas Best Practices 101 Eloqua User Group This user group saw our greatest number of attendees since we launched the user group three years ago. It’s clear there’s a need for Eloqua users to enhance their awareness of the Campaign Canvas. Watch the Replay Eloqua Help Centre The best advice I ever received […]
The power of Marketing Automation is sitting there, waiting to be used. Eloqua users have the ability to automate much of what they do. Sometimes, it’s determining which of your campaign can be well, ‘fully automated’. That’s what we covered in this User Group. Once the webinar replay is available, a button will be available […]
Watch the Replay Whether you’re new to Eloqua or a seasoned professional, these 3 tips for campaign canvas layouts will be helpful. We’ll show you how to gain a 32% lift in email opens, how to manage the event registration process and the fundamentals of a nurturing campaign. The Campaign Canvas is a visual representation […]
Over the past 12 months it’s likely you’ve developed a range of automated campaigns that are designed to run on a number of factors. Now is the time to review these assets and ensure they’re still relevant, on brand and don’t contain out of date information.
Over the past month I’ve met with a number of Eloqua customers. They’re all doing amazing things and getting results from their campaigns. However, some are really running their campaigns with one hand tied behind their back. Taking advantage of Eloqua’s Automation is critical to getting the most out of the platform and is the […]
Simply sending one email to your target audience is very much a last century approach. Eloqua users have the ability to be much smarter than that and they have the ability to engage with people as they engage with them. What’s Your Key Objective? The first step, before we explore the Eloqua Campaign Canvas, is […]
One of the many benefits of a SaaS platform like Eloqua is the ease of which new features are accessed. You leave work on Friday and when you return on Monday you have a range of new features to help you get more from the platform.
Each December, we create a series of emails for the various public holidays throughout the coming year. This blog post walks you through some suggestions to make this happen and explains how Eloqua customers can use automation to deliver these messages months in advance.
Technology is helpful when it can take something complex and make it simple. The Eloqua Campaign Canvas is one of those technology solutions. The simple user interface takes the many moving parts of your digital campaign and represents it in a simple icon format.