How do you find and then engage, that one person in the crowd who might be interested in your products or services? With access to their Digital Body Language™ you have ways to respond to their customer journey and reduce the sales cycle.
Reactive Marketing & Using Behavioural Insights Eloqua Marketing Automation Simplified, The Small Guide to Big Ideas. The following is an excerpt taken from the Eloqua Marketing Automation Simplified – The Small Guide to Big Ideas. “The seismic shift from face-to-face to online sales has hindered the ability to see and learn from body language when […]
A modern marketer understands the need to segment prospects in a way that helps your organisation progress them through their buying cycle i.e. a lead nurturing program. Simply buying a list and then emailing them or inviting them to an event is a bit like winking at someone in the dark, it’s reasonably ineffective. Unless […]