In this week’s book review, we look at Alex Allwood’s second pillar of Customer Experience (CX), Organisational Alignment. Summary In this chapter, Allwood presents the well founded argument that unless staff are focused on the customer, there’s little chance the organisation will achieve its CX goals. She points out: “Some of the greatest customer experience […]
In this week’s book review, we look at Alex Allwood’s first pillar of Customer Experience (CX), Brand Purpose. Summary Allwood outlines that the culture of your organisation will go a long way to helping you build relationships with your customers. She cites organisations like Apple Inc., TOMS shoes and Dove Skin & Hair etc. Each […]
Alex Allwood is the author of Getting in the Game, Customer Experience is the Brand. Allwood is the founder and CEO of Sydney based The Holla Agency.