We’ll start at the whiteboard and you’ll graduate to the Eloqua Campaign Canvas. The development, design and execution of a campaign takes time and planning. If your existing workload does not leave room for the time you need to dedicate to this skill set, then the team at Marketing Cube can support you in a number of ways.
Your initial campaign design.
It’s easy enough to segment a list of contacts and shoot out an email. The real measure of success is driven by the setting of campaign objectives and the measurement of that campaign when it’s completed.
We will walk you through a design process, the foundation of which is your desired outcome.
What’s the purpose of this campaign? How will you measure success? We’ll then walk through designing the campaign to ensure the best possible outcome and review your existing assets. e.g. images, forms, email language, subject lines etc.
Eloqua campaign development & build
Taking advantage of the many functional aspects of Oracle Marketing Cloud is where our people will help you make a difference in your campaigns.
Our team of Marketing & Oracle Marketing Cloud Technical Specialists ensures your campaign takes advantage of the rich features found in Oracle Marketing Cloud.
Successful outcomes will be dependent on the right people participating in the campaign design and build process.
Furthermore, we’ll challenge your assumptions, share our experience, and ensure a knowledge transfer takes place during the process.
Eloqua Release Updates
Each year the team at Oracle Marketing Cloud roll out a range of new features across the suite of applications. Some of these are minor back-end features that you may not even notice.
However, the major releases take place each quarter and are numbered e.g. “19A”, “19B”, “19C”, “19D”. “19” is the year e.g. 2019 and “A” is the first quarter of the calendar year, “B” the second quarter etc. These provide substantial upgrades and enhancements.
We will provide you with updates for these releases usually via email and our Blog and Facebook and you can also discover more via the Oracle Marketing Cloud Release Resource Centre (you may need an account to access this page) on Topliners.
As a starting point, Marketing Cube College provides support for end users with a range of short videos.
Beyond your initial end-user training we find the best way to learn is to combine a real, live campaign with training.
We do this through our various workshops. e.g. Oracle Marketing Cloud & Strategy 101, Oracle Marketing Cloud Lead Nurturing 101 or Oracle Marketing Cloud Lead Scoring 101.
In addition, we can tailor an end-user session to suit your specific needs.
Contact Us today to discover how our team of experts can support your Eloqua user community.
Today’s Buyer Journey can take place in minutes or hours. Being in a position to engage with your prospects/customers at the right time is critical to ensuring you meet their demands.
Integration of Oracle Marketing Cloud Eloqua with your CRM and/or financial systems is key to making this happen.
Imagine being able to personalise your emails and landing pages down to the specific product or service your customer purchased this week? The possibilities are endless.