Oracle Responsys

In the fast-moving world or B2C communications, marketers need access to a platform that delivers best-of-breed performance. Oracle Marketing Cloud Responsys is used by many Australian & global brands to deliver a unique customer experience.

Discover how the three organisations discovered the power of email marketing and how true cross-channel digital campaigns helped them deliver a unique Customer Experience.

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Jetstar, a QANTAS Company

Jetstar’s creative is clean, simple, and expandable, accommodating localised messaging with different alphabets, all within a flexible framework.

Here, you see English, Japanese, and Indonesian language versions. Jetstar currently localises for eleven different countries, and the email is populated with one of seven languages depending on the language the client uses to book the flight.

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Fitbit Wireless Activity Tracker

“FitBit uses customer data to deliver this annual ego boost, reporting on each customer’s total miles walked or run over the past year.

The message becomes especially fun, and feels individualised, because of the silly way that the copy and graphics illustrate the real distance run.

In this case it’s “the exact height of aT-Rex riding a 1,234.997 mile high unicycle.”

Then it offers more detailed stats, highlighting the customer’s most active day of the week, most active month, and most active date of the year.

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Pizza Hut Family Restaurants

Pizza Hut is the largest pizza chain in the world with more than 12,000 Pizza Hut Restaurants and Delivery Units operating worldwide. Approximately 270 stores are located in Australia.

This off-beat promotional email is the perfect way for Pizza Hut to strengthen customer relationships. The vintage video game-inspired animation in which pizza slices equal lives powers up customers for pizza-fueled lounging.

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Download the LookBook today to see additional examples of campaign orchestration.

For the first time, the pages of our Look Book include digital marketing achievements that extend beyond the email channel, featuring distinctive work in mobile, social, display and the web.

This is an important evolution of the Look Book, as more and more brands seek to design beautiful experiences for customers across all digital touch points, rather than sending one-off email campaigns.