In the fast-moving world or B2C communications, marketers need access to a platform that delivers best-of-breed performance. Oracle Marketing Cloud Responsys is used by many Australian & global brands to deliver a unique customer experience.
Discover how the three organisations discovered the power of email marketing and how true cross-channel digital campaigns helped them deliver a unique Customer Experience.
Jetstar, a QANTAS Company
Jetstar’s creative is clean, simple, and expandable, accommodating localised messaging with different alphabets, all within a flexible framework.
Here, you see English, Japanese, and Indonesian language versions. Jetstar currently localises for eleven different countries, and the email is populated with one of seven languages depending on the language the client uses to book the flight.
Fitbit Wireless Activity Tracker
“FitBit uses customer data to deliver this annual ego boost, reporting on each customer’s total miles walked or run over the past year.
The message becomes especially fun, and feels individualised, because of the silly way that the copy and graphics illustrate the real distance run.
In this case it’s “the exact height of aT-Rex riding a 1,234.997 mile high unicycle.”
Then it offers more detailed stats, highlighting the customer’s most active day of the week, most active month, and most active date of the year.
Pizza Hut Family Restaurants
Pizza Hut is the largest pizza chain in the world with more than 12,000 Pizza Hut Restaurants and Delivery Units operating worldwide. Approximately 270 stores are located in Australia.
This off-beat promotional email is the perfect way for Pizza Hut to strengthen customer relationships. The vintage video game-inspired animation in which pizza slices equal lives powers up customers for pizza-fueled lounging.
Download the LookBook today to see additional examples of campaign orchestration.
This time around, we’re doing things a little differently. Instead of taking a bird’s eye view, we’re zooming in on a single trend with practically endless applications, and exploring the ways it’s become one of the most useful strategies in our playbook: the modular template.
Essentially a mix-and-match library of creative modules and elements with a cohesive look and feel, the modular approach offers the best of both worlds: Elegance and efficiency.
Emails that are easy to code and easy on the eyes. Campaigns that feel fresh, curated and personalised to the customer, yet which tell a consistent brand story across that customer’s lifecycle.