Oracle Responsys

In the fast-moving world of B2C communications, marketers need access to a platform that delivers best-of-breed performance. Responsys is used by many Australian & global brands to deliver a unique customer experience.

CX begins with data

“Data allows you to identify your customers, personalise your campaigns based on preferences, and react in real-time with relevant information for each customer interaction.

Oracle started as a data company, and they have continued to invest in data technology over the past 40 years, earning their reputation as the vendor of choice for data.

Oracle simplifies CDP pricing based on profiles and doesn’t put limits on the profiles you can unify. Current Unity customers have connected more than 100 million profiles across marketing, sales, service, and commerce. That’s more than 20 times the maximum number of profiles that Salesforce’s Customer 360 Audiences can manage.”*


Discover real results experienced by these Responsys clients.

Jetstar Mobile Departure App.
Jetstar, a QANTAS Airways company.

Jetstar, a QANTAS Company

Jetstar’s creative is clean, simple, and expandable, accommodating localised messaging with different alphabets, all within a flexible framework.

Here, you see English, Japanese, and Indonesian language versions. Jetstar currently localises for eleven different countries, and the email is populated with one of seven languages depending on the language the client uses to book the flight.

What do our customers say?

“World Animal Protection migrated the execution of our Responsys email campaigns to Marketing Cube’s managed service in July for maternity leave cover.

The team at Marketing Cube quickly set up the arrangement, helped us troubleshoot and resolve a number of underlying technical issues, and have ensured that our campaigns have been well managed. Ian and the Marketing Cube team have been extremely responsive and helpful throughout.” 

Jenny Perier, Marketing Lead Australia & New Zealand, World Animal Protection.

Top marketing trends

Download the Oracle + Ascend2 guide today & learn how to improve your email marketing results with an updated martech stack.

As a digital email marketer, you know that the key to success is delivering personalised and engaging messages to your subscribers. But with so many different martech tools on the market, it can be difficult to know which ones are right for you.

Oracle 43% of marketing organisations will be adding personalised content and offers to their marketing strategy in the year ahead.

In this guide, Oracle + Ascend2 cover:

  • The different types of martech tools that can help you improve your email marketing results
  • How to choose the right Martech tools for your business
  • How to integrate your martech tools to create a seamless experience for your subscribers
  • Real-world examples of how businesses have used martech to improve their email marketing results.

So whether you’re just starting out with email marketing or you’re looking to take your campaigns to the next level, this guide is for you.


Fitbit Wireless Activity Tracker

“FitBit uses customer data to deliver this annual ego boost, reporting on each customer’s total miles walked or run over the past year.

The message becomes especially fun, and feels individualised, because of the silly way that the copy and graphics illustrate the real distance run.

In this case it’s “the exact height of aT-Rex riding a 1,234.997 mile high unicycle.”

Then it offers more detailed stats, highlighting the customer’s most active day of the week, most active month, and most active date of the year.


Tracking Responsys Email Performance

Welcome to the Responsys Global Email Marketing Benchmarks Report. Oracle has gathered data from all active B2C CX Marketing customers for the month of December 2021.

In this report, you will find key metrics that illustrate the performance of all global Responsys customers and the industries they represent. 

Download the Oracle B2C Responsys Email Benchmark Report to learn more about how Responsys can improve your Marketing Customer Experience.

Pizza Hut Australia.

Pizza Hut Family Restaurants

Pizza Hut is the largest pizza chain in the world with more than 12,000 Pizza Hut Restaurants and Delivery Units operating worldwide. Approximately 270 stores are located in Australia.

This off-beat promotional email is the perfect way for Pizza Hut to strengthen customer relationships. The vintage video game-inspired animation in which pizza slices equal lives powers up customers for pizza-fueled lounging.

Pizza Hut iPad app.

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