Oracle Data Management Platform
With more than 30 branded data providers for 3rd party data, marketers have access to nearly 700 million anonymous customer profiles and 40,000 data attributes. Oracle DMP (Data Management Platform) can power the activation of all of this marketplace data. And Oracle DMP is powered by Oracle Data Cloud, so data from retail through to paid segments can be accessed, in real-time, at a global scale.
The power of Big Data
Oracle Data Management Platform (Formerly BlueKai) is the industry’s leading cloud-based big data platform that enables companies to personalise online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Oracle’s Data Management Platform (DMP) centrally organises a company’s customer and audience data in the cloud to help implement personalised marketing campaigns across all channels and deliver better results and higher marketing ROI.
Oracle DMP also runs the world’s largest 3rd party data marketplace to augment a customer’s proprietary data with actionable information on more than 700 million profiles.
Approximately 300 customers across multiple industries rely on Oracle DMP to maximise their marketing investment.
What’s happening in AdTech and MarTech in 2020?
Rob Tarkoff, EVP of Oracle CX and Data Cloud at AdExchanger’s Industry Preview 2020 to discuss what’s happening in AdTech and MarTech this year, how Gen Z buyers will influence the experience economy and what the programmatic landscape will look like in a cookie-free ecosystem.
Driving Insights and Scale Across the Digital Ecosystem.
In today’s complex digital ecosystem, marketers and publishers need easy access to more data to drive deeper insights and better personalisation, no matter what device their customers might use.
They also need to bring their data in and push their data out at scale.
With the Oracle ID Graph as the foundation, the Oracle DMP can stitch all these different ID sources together to provide better match and scale at bringing data in and delivering data out to the over 200 partner integrations.