Oracle BlueKai DMP
With more than 30 branded data providers for 3rd party data, marketers have access to nearly 700 million anonymous customer profiles and 40,000 data attributes. Oracle DMP (Data Management Platform) can power the activation of all of this marketplace data. And Oracle DMP is powered by Oracle Data Cloud, so data from retail through to paid segments can be accessed, in real-time, at a global scale.
The power of Big Data
BlueKai is the industry’s leading cloud-based big data platform that enables companies to personalise online, offline and mobile marketing campaigns with richer and more actionable information about targeted audiences.
BlueKai’s Data Management Platform (DMP) centrally organises a company’s customer and audience data in the cloud to help implement personalised marketing campaigns across all channels and deliver better results and higher marketing ROI.
BlueKai also runs the world’s largest 3rd party data marketplace to augment a customer’s proprietary data with actionable information on more than 700 million profiles.
Approximately 300 customers across multiple industries rely on BlueKai to maximise their marketing investment.
Big Data and CX
The Oracle Data Cloud is an integral part of Oracle CX which includes commerce, sales, service and marketing.
Together, the Oracle Customer Experience Cloud enables a seamless and integrated exceptional customer experience from the first touch point through the entire customer life-cycle.
The BlueKai team brings significant knowledge and capabilities to Oracle and is expected to continue facilitating excellence in data-driven marketing at Oracle.
What’s happening in AdTech and MarTech in 2020?
Rob Tarkoff, EVP of Oracle CX and Data Cloud at AdExchanger’s Industry Preview 2020 to discuss what’s happening in AdTech and MarTech this year, how Gen Z buyers will influence the experience economy and what the programmatic landscape will look like in a cookie-free ecosystem.
Learn more about Oracle DMP
Today’s marketers struggle to wrap their arms around the vast amount of customer and marketing data needed to provide a world-class customer experience.
Hundreds of data sources inside companies operate in silos, making it hard for marketers to gain a comprehensive view of their ideal customers.
Despite spending 12% of their digital budgets on advertising, just 22% of customers receive a tailored experience across digital channels, preventing them from purchasing key products and hindering their lifetime value.