Kudosity SMS + Marketing Automation
How to include SMS in your campaigns
SMS is a powerful way to reach your prospects and customers. It’s generally seen as the last bastion of digital privacy, which requires some caution in the way you engage. Whether you gain opt-in for permission-based marketing or offer a reminder service for events, webinars etc., SMS will lift engagement and help build out a person’s profile.
Last updated: 4 June 2026
The Kudosity SMS app delivers very similar functionality to what you would expect from native solutions from Oracle or salesforce.com
You can personalise the SMS, and it could also be signed off by the salesperson who owns the relationship based on your CRM data.
There are several Custom Field text options that let you access data from your CRM and marketing automation tools. For example, you may have a client number, a membership number or the expiry date of a contract or membership.
Any of this data can be added to the SMS app, ensuring the same level of personalisation you expect from marketing automation.
How does the SMS App work in your campaigns?
Add the SMS App to the Eloqua Campaign Canvas
Adding the SMS app to your campaign canvas is as easy as adding any other Cloud Action step.
- Personalise your message directly from the Campaign Canvas
- Your SMS could be a reminder or an invitation to an event
- Check for a response directly on the canvas and action with another SMS or email
- Configuring your SMS with CRM data is simple through our unique configuration interface.
Automate a unique experience
The SMS app allows you to route contacts with errors such as an incorrect number of digits or when a contact does not provide you a mobile number to begin with:
- Automatically route contacts with errors on the canvas from the cloud app to ensure a seamless experience
- Make smart decisions based on previous campaign steps. For example, contacts who have not provided a mobile number can easily receive an email instead
- Add contacts with errors to other campaigns, such as the ability to update their details if we find they are incorrect. Something like this.
“B2B Marketing Evolves: The rising power of sms in driving engagement and shortening sales cycles”*
“Long a staple in B2C, SMS is now proving its value in B2B marketing by offering unmatched immediacy and engagement. SMS can cut through noise and connect with prospects like no other digital channel.
For B2B marketers looking to drive event attendance, boost webinar participation, share high-value content, reengage cold leads or deliver real-time campaigns, SMS is becoming a high-performing addition to the martech stack.”
*SOURCE: Forbes.com
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