ORACLE CX MARKETING
Oracle Cloud Marketplace
The Marketplace provides hundreds of Apps that you can add to your instance of Eloqua or Responsys to extend the functionality of the core platform. For example, Eloqua users will find free apps from webinar providers like ZOOM, WebEx & GoToWebinar.
Easily add Apps to Eloqua to automate more & reduce manual processes.
The Oracle Cloud Marketplace consists of hundreds of apps from a range of suppliers, enabling you to extend the functionality of the core Eloqua and Responsys platforms.
For example, if your organisation runs webinars, you can download the ZOOM, WebEx or GoToWebinar (not GoToMeeting) apps to replace the email component of the webinar registration process with Eloqua emails.
This enables you to keep all of your communications on-brand and capture people’s engagement, or as we like to call it, Digital Body Language™, helpful for segmentation and Lead Scoring.
With the addition of the Marketing Cube SMS App, Eloqua users to include SMS as part of their campaigns to replace or augment email communications.
Linkedin Campaign Manager & Eloqua
LinkedIn Campaign Manager enables marketers to raise awareness with native ads, build relationships and drive better lead-generation efforts through the world’s professional feed.
Leveraging the Campaign Manager app for LinkedIn, marketers are able to retarget a specific set of Oracle Eloqua contacts with digital advertisements on LinkedIn.
Social Media Apps
You will also find a range of apps, many at no cost, to help you add social functionality to your Oracle Marketing Cloud campaigns.
Facebook Lead Ads app
Oracle Eloqua’s Facebook Lead Ads app lets you capture data from a Facebook Lead Ad and push it to Eloqua.
The app provides an audience feeder on the campaign canvas and program canvas that maps Facebook form fields to Eloqua contact fields. The app updates the Eloqua contact or creates the contact if it does not yet exist.
The app avoids the need for marketers to login to Facebook, download .CSV files on a regular basis and then upload them to Eloqua.
