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Oracle CX Marketing Eloqua Insight
All Eloqua Marketing users have access to Insight, the powerful Eloqua reporting module built on the Oracle Business Intelligence Enterprise Edition (OBIEE) platform. We’ve brought together a range of resources to help you get the most out of Eloqua Insight with your campaign and contact data.
UPDATE | June 2025
All Eloqua clients have been live on Redwood Insight for several months now. The key change is the navigation. We expect additional enhancements to Insight in upcoming releases. Visit our blog and locate the June 2025 Eloqua User Group blog post and webinar replay for information about Redwood Insight & custom reports.
As many marketers race from one campaign to the next, it’s easy to miss the insight that can be discovered in your overall campaign performance.
The first thing to understand about Insight.
Eloqua provides two levels of access to Insight. These are explained to the right as Insight “Reporter” and “Analyzer” users.
Each edition of Eloqua includes access to Insight as a Reporter or Analyzer user for all licensed Eloqua users. e.g. if you have 35 Eloqua users, all users have access to Insight Reporter and 35 can have access to Insight Analyzer.
The Analyzer user is generally the more data-oriented team member or Business Analyst, a person more familiar with BI platforms and someone who confidently understands data structures. We would suggest that Analyzer access is not provided to all users.
Insight Analyzer licenses are assigned by the Eloqua Administrator. It’s our experience that those changes in access can take up to 24 hours to become active once assigned to a user.
Insight “Reporter” User
All Eloqua users have access to Insight as a Reporter user.
Insight provides access to 200+ out-of-the-box reports providing exceptional detail about the engagement of your contacts across your campaigns.
Insight users don’t have to be Eloqua users. If you have a Business Analysis team member who could benefit from Insight data, you can provide them with access at no cost.
Insight “Analyzer” User
Analyzer provides the same access as Reporter, however, Analyzer provides the more data-savvy digital marketer with the ability to configure their reports and to build dashboards within Insight for the wider marketing team.
The Analyzer can tailor out-of-the-box reports for various teams and create Agents to automatically email reports to team members on a set schedule.
Oracle CX Marketing Eloqua Insight Resources.
About these resources.
Many of these resources are freely available. Some will require you to log in to Oracle Customer Connect – Topliners. If you don’t already have an account click here to create one.
Your Topliners/Oracle Account ID can be used across a range of Oracle assets e.g. when you register for an Oracle Eloqua event.
Sometimes the barrier is knowing what to look for, Eloqua makes this process easier with Insight reporting.
You have 200+ default reports available to help you target specific aspects of campaigns. Reports can be adjusted in Eloqua Insight or easily exported to manipulate in a range of 3rd party applications.
Accessing these resources
If you click on any of the links on this page and arrive at a login screen, it’s most likely that you’ve clicked on a link within Oracle Cloud Customer Connect, also known as Topliners, to Eloqua clients. You will need to create an account to progress. An Oracle Cloud Customer Connect account will give you access to a wide range of Oracle resources.
Eloqua Help Centre
These links to the Eloqua Help Centre will take you directly to the Insight Resources.
Do you need to automate the delivery of Insight reports?
That means you need to create an “Agent”. An Agent is a form of a subscription.
You create your report then nominate the schedule for delivery e.g. weekly, monthly etc.
You them tell Insight who the report should be emailed to. Your subscribers will be sent an email with an excel file, or PDF based on the schedule you nominate.
Looking to upskill your team & gain more insight from your data?
Option 1
Our Oracle-certified team can create the Insight reports and dashboards you need today.
We can quickly create:
- Campaign-specific custom reports
- Dashboards to help you identify high-performing emails, forms etc.
- Dashboards to measure the effectiveness of Lead Nurture campaigns
Option 2
We can provide one-on-one coaching for your analytics users to help them create custom reports and build Insight dashboards.
Insight coaching can be tailored to either Reporting or Analyzer users.
These coaching sessions can be delivered via webinar or on-site at your preferred location.
Insight guides, how-to and more
200+ Insight reports
- The Insight catalogue has over 200 standard reports. Click here to view the entire catalogue on the Eloqua Help Centre site.
Insight subject areas
- With over 20 subject areas and over 200 reports in New Insight, how do you know where to begin? Visit the Insight Subject Areas.
- The subject areas tell you what is available where.
Insight metrics
- Once you understand the metrics used by Insight, the reports become far more helpful. It’s critical that you understand what the reports are telling you.
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