How clean is your data?
Maintaining clean data is not just the domain of I.T. Today’s Modern Marketer understands the need for clean data.
Clean data is the essential foundation for every aspect of your AI strategy, Agentic, Gen-AI and more.
Integration helps improve your data quality
Our clients use marketing automation alongside other systems. As a consequence, integration is often the key to data quality and integrity.
One key principle for understanding integration is to determine the source of truth.
Often, the data warehouse also stores data from an ERP system, with financial data. Segmenting or targeting customers based on their financial data can help across a range of areas.
For example, if you’re running a subscription service, you could identify a segment of customers who have missed their most recent payment and send automated reminders via email.
Click here to read our blog post about why Marketers need to have a love affair with their data.
The bigger picture in an integrated world.
In today’s integrated world of cloud-based systems, it’s no longer possible to view a platform in isolation.
One of Oracle CX Marketing’s strengths is its ability to integrate with just about anything.
There is merit in thinking carefully before rushing into any integration; the illustration above is the most common form we see amongst our clients.
However, you have a range of options available to you to achieve your end goal, whatever that may be.
Solutions to deliver the best possible outcome
Since 2007, we’ve helped organisations make sense of their data requirements.
Data management is a high priority in the implementation process, helping ensure the insights you gain from your marketing automation platform are delivered to the appropriate users within your organisation, regardless of which system they use.