With our wealth of experience in Marketing Automation, we can help your Change Management team equip themselves with the know-how to get ahead of impending changes and establish best practices for a successful transition.
Navigating the change paradigm
Communication is paramount
As with any new system, there may be “tweaks” and “changes” needed over time. Marketing automation can grow with your team and meet the demands of business process changes as they arise.
In anticipation of learnings that may arise in the early stages of being live on the new system, we recommend a formal review of your implementation 90 days after go-live.
This process ensures any changes or enhancements take place before they become an issue or impact user adoption.
90 days after go-live
Our most successful customers are those who develop clear change management strategies before they go live.
Identifying “Change Agents” early in the project makes a huge difference in the first 90 days following “go live”.
If the day your team logs into their new marketing automation platform is the first they’ve heard about it, you’ve already lost the battle.
Engaging in open communication with end-users and, importantly, first-line managers will make all the difference to the success of your project.