Customer Success Story

Victoria University | Australia

Business challenges

In 2022, Victoria University’s (VU) Open Day was held on campus with various sessions and activities taking place throughout the day for prospective students and their parents or guardians to discover.

The business challenge remained; to inspire, educate and inform prospective students about VU’s offering, positioning the University as innovative and accessible.

2022 presented the challenge of providing the same informative, educational and social experience but supporting this with a seamless digital invitation and registration process.

Rima Malaki
Senior Manager, Marketing Automation
Victoria University

What did our customer say?

“VU Open Day 2022 microsite proved to be a great success for the university after 2 years of online Open Days due to the pandemic.

The objective of this campaign was to drive increased event registration and attendance while still delivering the same informative and fun experience, and the results speak for themselves!

Alongside our partner agency Marketing Cube we successfully developed and built a microsite that included a pre-registration, personalised agenda planning, reminder experience and a QR code check-in.

It was a great experience working with the Marketing Cube team and an even better experience for our students and their families who used the system and attended – it was informative, easeful and personalised to their interests.

We look forward to working with Marketing Cube on Open Day 2023 microsite!”