Generative AI & marketers
Resources, tips & more to help marketers navigate the changing world of Generative AI in marketing
The evolution of AI as a tool for marketers is changing quickly, perhaps a little too quickly.
To help you avoid the “cool-aid” and “marketing hype” (oh the irony), we will constantly work to keep this page updated with the most current thinking, in the context of marketing automation.
What’s this page all about?
The impact of AI on marketers, especially marketers involved in email marketing and content development has been considerable. When you consider Chat GPT only arrived on 30th November 2022, that impact has been fast.
This page is meant to be a little bit of fun mixed with recording some of the more significant events, dates and sources that we believe are relevant to our marketing audience.
We hope you find this interesting and perhaps, resourceful.
Last updated: 6 September 2023
“Artificial intelligence (AI) and machine learning (ML) are two types of intelligent software solutions that are impacting how past, current, and future technology is designed to mimic more human-like qualities.
At the core, artificial intelligence is a technology solution, system, or machine that is meant to mimic human intelligence to perform tasks while iteratively improving itself based on the information it collects.
Machine learning is a subset of AI that focuses on building a software system that can learn or improve performance based on the data it consumes. This means that every machine learning solution is an AI solution but not all AI solutions are machine learning solutions.”
“Take a deep dive into artificial intelligence.
We live in a hyperconnected world where every digital interaction — from phone call to purchase to page view — adds to a never-ending onslaught of data. And with the advent of the internet of things (IoT), even inanimate objects like cars, refrigerators, and clothing generate additional data by themselves millions of times a day.
All this data can be used to increase sales, fine-tune marketing, and provide the immediate and personalised service today’s customers want. But how can your business turn a bottomless ocean of data into the steady stream of insight needed to fulfill those expectations? Artificial intelligence is the answer.”
Our quirky AI Timeline for Marketers begins as far back as 1861. Seriously, scroll to the bottom of the page.
There’s a little tongue-in-cheek with some of these articles, scroll down to 1942, and you’ll see what we mean. However, it so often seems the case that fiction becomes non-fiction. Then you add claims by NYU professor Scott Galloway that ‘traditional’ CMOs are going to be dead by January 2025 (we’ll keep an eye on that one), and it starts to get a lot closer to home.
What you will find interesting is the changing narrative in these various articles as you move from older content to more contemporary content. By “contemporary”, we mean 2017 may as well be 100 years ago.
If digital marketing is your domain, you’ll appreciate the AI developments and changes captured below that are shaping how we all work to deliver an exceptional customer experience.