Newsletter campaigns are the mainstay for many digital marketers. There’s usually significant effort invested into the creation of content however we lose an opportunity to maximise that content if our focus is on a single email send.
Less-active or inactive Contacts are a challenge for all email marketers. The challenge is to re-engage these people, entice them back into activity, respond to offers, share your content and for your brand to be front and centre in their decision making processes.
Start making smart forms today with the Eloqua Form Design Editor. Once you understand the fundamentals of Eloqua Forms, you will then be in a position to see how they can help you automate more, personalise more and build a richer profile of the people you’re engaging with.
This Eloqua User Group replay provides suggestions and ideas about a range of things you should consider during extended holiday periods.
The key objective this month was to provide members with a “refresher course” when building in-person event registration campaigns. While COVID-19 is delivering different scenarios around the world, Australian & New Zealand clients are optimistic about in-person events in the first quarter of 2021.
If you’re too busy to keep on top of Eloqua enhancements, watch this month’s User Group replay. We recap on what’s been delivered this year and then review the Eloqua Road Map looking ahead to 2021.
Your Eloqua campaigns are just one touchpoint for your audience. Maintaining an on-brand experience is critical. Regardless of the size of your organisation, on-brand communications are important.
Adjusting to the new normal, or preparing for the future? Most of our clients are working harder than ever “on” their businesses, we suggest it’s a great time for some data cleansing!
When it comes to assigning budget to various marketing campaigns, the dollars assigned to advertising are often fought over by various team members. When it comes to understanding which channels are effective, you need to be able to measure each channel. Enter, attribution.
Release 20B rolled out in May 2020. It was filled with a range of new features. The big one is Blocks. Blocks enable you to speed the build time of your emails and landing pages, while also providing greater control for Brand Managers.
Landing Pages should play a critical role in your marketing activities. Globally, Eloqua users create more landing pages than they do emails. What about you? What are your peers seeing that perhaps you don’t? Read on…
We’ve looked through our Eloqua Service Requests over the last few months & identified common questions and provided answers in this Eloqua User Group.
Is your organisation leveraging Eloqua’s automation? It’s easy to fall into a “set-and-forget” headspace allowing Eloqua to work some magic on your campaigns. However, Modern Marketers know that observing behaviour, analysing data and making slight changes in their course can produce a significant impact on campaign outcomes. Watch the replay Eloqua Help Centre Why the […]
When the new year arrives it’s generally time to take stock & review the past year & plan for the new one. Oracle Eloqua Insight and Dashboards are filled with the data you need to make informed decisions. What worked well? What didn’t work so well? Then you can uncover some gems to shape campaigns […]