Is your organisation leveraging Eloqua’s automation? It’s easy to fall into a “set-and-forget” headspace allowing Eloqua to work some magic on your campaigns. However, Modern Marketers know that observing behaviour, analysing data and making slight changes in their course can produce a significant impact on campaign outcomes. Watch the replay Eloqua Help Centre Why the […]
When the new year arrives it’s generally time to take stock & review the past year & plan for the new one. Oracle Eloqua Insight and Dashboards are filled with the data you need to make informed decisions. What worked well? What didn’t work so well? Then you can uncover some gems to shape campaigns […]
To kick off the new year we’ll revisit Eloqua Insight, Eloqua Dashboards and provide ideas to help you save time by looking at ways you can automate more with the objective to free up time and allow you to focus on new campaign and ideas.
With 2019 drawing to a close it’s a good time to take stock of Campaign performance for the year. It’s also a good time to audit always-on campaigns and general Eloqua security settings, ensuring there aren’t any gaps in your companies security protocols e.g. do past employees still have access to Eloqua? Watch the replay […]
Data, data, data – you just can’t do your job without it. Data from your CRM, ERP, Social sites and more, it’s easy to feel like it’s an onslaught of data. How do you manage that data and have the confidence to personalise campaigns from that same data?
How do you find and then engage, that one person in the crowd who might be interested in your products or services? With access to their Digital Body Language™ you have ways to respond to their customer journey and reduce the sales cycle. Watch the replay Segmenting based on lead scores Tips & ideas for […]
If you ask people what they want, they may just surprise you and tell you. The management of Subscriptions is easily managed by Eloqua. Subscriptions can be enhanced if you also capture a person’s preferences. Watch the replay Eloqua Help Centre Overview Once you start capturing a person’s preferences, along with their subscriptions, you will […]
A key step to Sales & Marketing Alignment is communication. Today’s marketer is moving at a considerable pace with some campaigns conceived at 8 am and live by 10 am. Eloqua provides two Sales Tools to help Marketing ensure Sales are on message with access to the right assets. Watch the replay Eloqua Help Centre […]
Eloqua’s campaign canvas provides a huge amount of flexibility to help you tailor your campaigns far beyond simply sending one email to a group of people. This User Group we focussed on reminders and tips to help speed your campaign build, take advantage of the automation and deliver a unique & magical CX. Watch the […]
When you focus on your customers and their interactions with your brand, you begin to think differently about how each of those interactions takes place. This month we looked at ways to use the Eloqua Campaign Canvas to support your objective to provide a unique CX. Watch the Replay Eloqua Help Centre You ask the […]
This Eloqua User Group was all about our members. It was your opportunity to ask the questions you always wondered about or to seek clarification on specific functional aspects of Eloqua that you were not sure about. Watch the Replay Eloqua Help Centre Answers to your questions There were far too many questions to answer […]