When it comes to assigning budget to various marketing campaigns, the dollars assigned to advertising are often fought over by various team members. When it comes to understanding which channels are effective, you need to be able to measure each channel. Enter, attribution. Watch the replay Eloqua Help Centre Why Attribution this month? Facebook, Twitter […]
Release 20B rolled out in May 2020. It was filled with a range of new features. The big one is Blocks. Blocks enable you to speed the build time of your emails and landing pages, while also providing greater control for Brand Managers.
Landing Pages should play a critical role in your marketing activities. Globally, Eloqua users create more landing pages than they do emails. What about you? What are your peers seeing that perhaps you don’t? Read on…
Is your organisation leveraging Eloqua’s automation? It’s easy to fall into a “set-and-forget” headspace allowing Eloqua to work some magic on your campaigns. However, Modern Marketers know that observing behaviour, analysing data and making slight changes in their course can produce a significant impact on campaign outcomes. Watch the replay Eloqua Help Centre Why the […]
When the new year arrives it’s generally time to take stock & review the past year & plan for the new one. Oracle Eloqua Insight and Dashboards are filled with the data you need to make informed decisions. What worked well? What didn’t work so well? Then you can uncover some gems to shape campaigns […]
To kick off the new year we’ll revisit Eloqua Insight, Eloqua Dashboards and provide ideas to help you save time by looking at ways you can automate more with the objective to free up time and allow you to focus on new campaign and ideas.
With 2019 drawing to a close it’s a good time to take stock of Campaign performance for the year. It’s also a good time to audit always-on campaigns and general Eloqua security settings, ensuring there aren’t any gaps in your companies security protocols e.g. do past employees still have access to Eloqua? Watch the replay […]
Data, data, data – you just can’t do your job without it. Data from your CRM, ERP, Social sites and more, it’s easy to feel like it’s an onslaught of data. How do you manage that data and have the confidence to personalise campaigns from that same data?
How do you find and then engage, that one person in the crowd who might be interested in your products or services? With access to their Digital Body Language™ you have ways to respond to their customer journey and reduce the sales cycle. Watch the replay Segmenting based on lead scores Tips & ideas for […]
If you ask people what they want, they may just surprise you and tell you. The management of Subscriptions is easily actioned by Eloqua. Subscriptions can be enhanced if you also capture a person’s preferences. Watch the replay Eloqua Help Centre Overview Once you start capturing a person’s preferences, along with their subscriptions, you will […]