Simply sending one email to your target audience is very much a last century approach. Eloqua users have the ability to be much smarter than that and they have the ability to engage with people as they engage with them. What’s Your Key Objective? The first step, before we explore the Eloqua Campaign Canvas, is […]
While Eloqua provides great flexibility with templates, most organisations want to ensure all communications are on-brand and deliver a consistent experience. Discover how Eloqua users can create on-brand, responsive communications with a range of templates.
“But we’ve always done it this way”. I don’t know about you, but I want to scream when I hear this comment, especially when it’s in the context of a business process that’s causing delays or is impacting the Customer Experience (CX).
This past week I spent two days with a new client. As a global brand they license their unique services to a range of companies around the world. Their world of marketing is a mix of direct engagements with their end consumer and working with distributors where they’re only in a position to encourage distributors to fall into line with their campaigns.
We often use the expression when consulting with clients, “you’ve purchased a Ferrari but you’re driving it like a Ford.” What do we mean by this? If you’ve got a leading marketing automation platform but still using it at a basic level, well then, you’re just not using it to its full capability. In short, your investment […]
Presenting people with visually appealing information that’s easily absorbed, understood and meaningful is not a simple task. In an age of in-bound marketing, content, specifically good quality content, is key. A common strategy amongst marketers today is to take survey data and turn that data into bite size chunks of easily digestible pieces. Where possible, taking […]
In an effort to extend their reach to prospective students and do more with ever diminishing budgets, Australian universities are discovering the benefits of Marketing Automation as a core communication tool to help manage the complexities of the student lifecycle. Why Marketing Automation? At its core, marketing automation is a communication tool. However, unlike email marketing […]
For today’s businesses, gaining brand visibility and establishing expertise in your industry are two crucial components for attracting new customers. But how do you get any visibility online when there are so many others vying for the attention of your audience? The best way is through establishing a stellar content marketing strategy. What Is Content […]
Uncovering Digital Body Languge Tracking people’s behaviour on your website is a great way to understand their interest in what it is that you do as an organisation. The Eloqua tracking script, much like the Google tracking script, gives you a greater level of insight that can lead to very specific engagement and your ability […]
If you’re a marketing automation user as well as a Modern Marketer who schedules or hosts webinars then this is for you. I have been spending quite a bit of time lately with clients who want to take full advantage of Oracle Marketing Cloud Eloqua and the power of marketing automation within their webinars. In short, if you […]
Over the past few months I’ve had a number of meetings with customers where we’ve talked about their nurturing campaigns. To be honest, I tend to geek out a little with these meetings. From my point of view as a Customer Success Director it tells me that they’ve moved on from a batch and blast […]
I was asked twice last week by customers about contact deletion and the impact of removing contacts from Eloqua. e.g. What happens if you’re synching Eloqua with a CRM? What happens if a deleted contact should enter Eloqua again i.e. via a form submission? Gaea, an Eloqua customer shares some great insight.