This blog post helps join the dots between current marketing trends and looks at how Eloqua can help you deliver or execute those marketing trends in your organisation.
Anyone who’s run an event or spoken at one knows, Q&A panels can be hard. Unpredictable. Downright awkward at times. When I asked an expert panel at a mobile marketing summit in Auckland recently about the role of mobile in B2B, I honestly wasn’t trying to trip anyone up. Nevertheless, the question drew a series […]
We live in a world where data is exploding. It’s a world where businesses are born every day to disrupt established models and a world where artificial intelligence (AI) informs interactions.
I recently conducted a workshop in Auckland with a selection of NZ’s top brands. We invited both sides of the debate to work out once and for all: what does it take to align sales and marketing?
Today’s marketers are measured like never before. For many, the provision of Marketing Qualified Leads (MQL) to the Sales team is paramount and one of the key metrics. But what constitutes a MQL? Are all leads equal? Let’s look at this in more detail.
Technology now enables us to know more and do more, faster and smarter than ever before. This post contains a few quick tips on how setting up your marketing automation solution with agility at its core will help you deliver quality campaigns, at pace.
Most organisations are trying to be smarter about the way they engage with their customers. When you add the volume of various communications channels you have available, the complexity become significant.
Over the past 12 months it’s likely you’ve developed a range of automated campaigns that are designed to run on a number of factors. Now is the time to review these assets and ensure they’re still relevant, on brand and don’t contain out of date information.
Does the best customer experience start with the employer brand / employee engagement and if so, can we service our internal customers without losing sight of those that pay the bills?
1. Retargeting / Sequential messaging The most obvious use case for a cross device DMP is retargeting. With the ability to match a prospect or customer across their multiple devices, marketers can continue to engage their audience with the most relevant messaging based on where they are in their journey, and help progress them down […]
As consultants we can easily get lost in the endless possibilities that marketing automation provides. This might include complex forms and triggered campaigns through to CRM integrations and data mapping to build a richer profile of your contacts. So it can be forgiven that sometimes we forget that we just need to step back and […]
It is no secret that people now spend more hours on mobile devices than they do on desktops. Without a cross device DMP, mobile marketing and engagement is often either undervalued or overvalued. Marketers undervalue mobile advertising because many still apply a last click/conversion KPI model. Read more…
Over the past month I’ve met with a number of Eloqua customers. They’re all doing amazing things and getting results from their campaigns. However, some are really running their campaigns with one hand tied behind their back. Taking advantage of Eloqua’s Automation is critical to getting the most out of the platform and is the […]
The idea of Account-Based Marketing (ABM) is not a new one. If you’ve been around a while, you’ve probably been exposed to Enterprise Selling Process (ESP) originally from a company called OnTarget in the 1990’s. When you add a CRM system and a Marketing Automation Platform, you’ve got everything you need to get started with account-based marketing.