In the middle of a global pandemic, we needed a way to reach our clients and prospects, most working from home, as part of our regular Oracle Marketing Lab workshop. The event is usually delivered over lunch with a sit-down meal. Current circumstances meant we had to think outside the box and try to deliver an intimate experience via ZOOM.
One person opts-out, they all opt-out. The key take-away for Australian companies is that an email account, regardless of the number of people using that email account, must be treated as one. One person opts-out, they all opt-out. Overview A key lesson all marketers should take from the Woolworths case is to NOT ASSUME that a […]
You likely have a growing library of webinar recordings from the past few months, part of your pandemic CX strategy. How you share those recordings & provide people with access to them needs to be thought through to drive the best possible outcome. Once your webinar has concluded, your webinar provider will generally offer you […]
To kick off the new year we’ll revisit Eloqua Insight, Eloqua Dashboards and provide ideas to help you save time by looking at ways you can automate more with the objective to free up time and allow you to focus on new campaign and ideas.
Customer data platforms (CDPs) are popular tools these days. They pull, clean, and combine data from multiple sources to create a single customer profile that marketers can use to…
In the last quarter of 2019 we have a range of events for you to choose from. What’s on? Take a look at these various events & register today & start your journey to Modern Marketing. Eloqua User Group Webinar Tuesday 22nd October 2019 – Eloqua Email Editors Learn more & Register Building emails with […]
CX, observed behaviours & benchmarks Just as a retail store assistant observes physical body language in-store and determines the next best step with the shopper, Modern Marketers can do the same thing while observing Digital Body Language. The big difference is that Modern Marketers can observe thousands of people at the same time and […]
A few years go our inboxes were filled with research and advice on “Big Data”. That buzz word seems to have fallen by the wayside and now we talk about how data is the new currency. Regardless of the size of your organisation, there are some fundamental aspects to data and the role it can […]
As Henry Ford famously said “If you ask people what they want, they’ll say a faster horse” and this is so often the case with marketing automation. Most marketers know the end goal however, the strategies and tactics to achieve these goals are often misaligned or absent. Some rush in and others never get around […]
Whether you’re just starting to activate your email database or you’re worried about audience fatigue, here are a few tips and tricks to keep your contacts engaged and your messages on point. It’s 2019. Is email marketing still even relevant? As arguably the most cost-effective channel, email marketing should absolutely continue to be a key […]
When the extended Christmas & New Year period arrives, team members are out of town and consideration needs to be given to ensure SLA’s are met and there’s no gap in your Customer Experience (CX). For ten plus years we’ve worked with many clients using Eloqua, providing support, advice and consulting services. We’ve pooled some of the […]
UPDATE: This webinar was delivered on 25th October 2018. If we consider we’re living in a Digital Revolution, we can probably draw the conclusion that the “rebels” have won, and are governing. The revolution is over and those of us serving the “people” have a new rule book. Membership based organisations, whether for-profit or not-for-profit, […]
When was the last time you felt truly connected to a brand and why? Chances are, it was because you felt understood and considered.
Sounds easy enough. But as Marketers, we know achieving such a connection requires a deep understanding of your customer and building personalised experiences around them. That’s not always easy to do.