Customer data platforms (CDPs) are popular tools these days. They pull, clean, and combine data from multiple sources to create a single customer profile that marketers can use to…
In the last quarter of 2019 we have a range of events for you to choose from. What’s on? Take a look at these various events & register today & start your journey to Modern Marketing. Eloqua User Group Webinar Tuesday 22nd October 2019 – Eloqua Email Editors Learn more & Register Building emails with […]
CX, observed behaviours & benchmarks Just as a retail store assistant observes physical body language in-store and determines the next best step with the shopper, Modern Marketers can do the same thing while observing Digital Body Language. The big difference is that Modern Marketers can observe thousands of people at the same time and […]
A few years go our inboxes were filled with research and advice on “Big Data”. That buzz word seems to have fallen by the wayside and now we talk about how data is the new currency. Regardless of the size of your organisation, there are some fundamental aspects to data and the role it can […]
As Henry Ford famously said “If you ask people what they want, they’ll say a faster horse” and this is so often the case with marketing automation. Most marketers know the end goal however, the strategies and tactics to achieve these goals are often misaligned or absent. Some rush in and others never get around […]
Whether you’re just starting to activate your email database or you’re worried about audience fatigue, here are a few tips and tricks to keep your contacts engaged and your messages on point. It’s 2019. Is email marketing still even relevant? As arguably the most cost-effective channel, email marketing should absolutely continue to be a key […]
When the extended Christmas & New Year period arrives, team members are out of town and consideration needs to be given to ensure SLA’s are met and there’s no gap in your Customer Experience (CX). For ten plus years we’ve worked with many clients using Eloqua, providing support, advice and consulting services. We’ve pooled some of the […]
UPDATE: This webinar was delivered on 25th October 2018. If we consider we’re living in a Digital Revolution, we can probably draw the conclusion that the “rebels” have won, and are governing. The revolution is over and those of us serving the “people” have a new rule book. Membership based organisations, whether for-profit or not-for-profit, […]
When was the last time you felt truly connected to a brand and why? Chances are, it was because you felt understood and considered.
Sounds easy enough. But as Marketers, we know achieving such a connection requires a deep understanding of your customer and building personalised experiences around them. That’s not always easy to do.
The 2018 Oracle CloudWorld event took place in early May at the new Hyatt Regency Hotel in Sydney. Attended by well over 1,000 people, the event covered a wide range of areas for today’s Cloud driven world.
One of the key recurring themes woven through the Innovation in Marketing Automation breakfast event in Melbourne this week was getting your data structures right to support the CX (customer experience) you are looking to deliver. Andrew Pattison, Customer Experience Manager at Honda MPE talked us through two key projects that he has worked closely […]
The key takeaway from my research was this: Whilst the GDPR may not primarily apply directly to your organisation today, I believe it provides some insights into how data protection laws and consumer expectations are changing, and where the bar is now set in terms of best practice.
When the new Eloqua Email Editor arrived in early 2018, we started to build new templates for our various campaigns. I wondered about those “always-on” campaigns and the emails they send automatically. You can also watch a short how-to video.